TikTok has become one of the most popular social media platforms in the world. With over a billion active users, the app provides an incredible opportunity for businesses to reach new audiences and promote their products and services. One of the most effective ways to do this is through TikTok Spark Ads.

TikTok's mantra — "don't make ads, make TikToks" — comes to life with Spark Ads. It is a native ad format that enables you to leverage organic TikTok posts and their features in your advertising. This unique format lets you advertise more organically through TikTok posts.

Spark vs. non-Spark Ads

• Unlike traditional in-feed ads, Spark ads come from real TikTok accounts that created authentic posts which ensure that all engagements gained from boosting the video during the promotion are attributed to your organic posts.

• Unlike non-Spark Ads that redirect users to the advertiser's landing page, users can visit your brand profile by swiping left or clicking the ad's handle name or profile picture. Additionally, if users click on the caption or CTA, they will be redirected to the advertiser's chosen landing page.

• There's no limit to how many times you can use the same organic TikTok posts as creatives in your ads.

Source: TikTok Business Help Center

Ad Specs

• There are no restrictions on aspect ratio, resolution, file type, duration, or file size.

• You can leave the ad captions blank for Spark Ads.

• The ad Display Name and Text will reflect the chosen organic post and cannot be edited.

In the articles that follow, you will learn how to create and deliver Spark Ads from Sprinklr.

Example of Spark Ads

Source: TikTok