How to Create an Ads Web Analytics Profile

Updated 

1 hour ago

This article will cover the creation of a web analytics profile, areas of application of web analytics, and field descriptions of web analytics.

Create Paid Web Analytics Profile

  1. Click the New Tab icon Under the Governance Console tab, click All Settings within Platform Setup.

  2. On the Platform Settings window, select Web Analytics from the list of options within the Manage Workspace section.

  3. In the top right corner of the Web Analytics window, click Add Analytics Profile.

  4. On the Create New Analytics Profile window, enter a Name for your profile.

  5. Select Paid under Module Type and select/enter the other details as required. For more information, see Create Paid Web Analytics — Field Descriptions.

  6. Click Save in the bottom right corner of the Create New Analytics Profile window.Saving the Created Analytics Profile Within All Settings

  7. Link your Paid Web Analytics profile to the Domain that you are working on or an Ad Account / Page (recommended). For more information see, Create Web Analytics Configuration for Domains and Configuring Web Analytics at the Accounts Level, respectively.

  8. After the Paid Web Analytics profile is created and associated with either a Domain, Ad Account, or Page, the web analytics will be applied to the Web URL section or the Text fields within an ad.

Note

If you use custom fields in a Web Analytics Profile, apply Paid Pre-Publishing Rules to automatically fill the custom fields. The Paid Rule Engine does not automatically run upon publishing, and the custom fields will not appear correctly within the Web Analytics string.

Areas of Application of Paid Web Analytics

Example: Check out Sprinklr! - http://www.sprinklr.com

Example: http://www.sprinklr.com

Paid Web Analytics can only be applied to posts that are Published.

Create Paid Web Analytics — Field Description

Term

Description

Basic Information

Name

Enter a unique name for the Analytics Profile.

Module Type

Select Paid.

For Publishing click here to know more.

Analytics Profile Type

Select the Analytics Profile Type from the following:

Enter your platform’s parameters and map them to Sprinklr variables.

It helps you identify which social media platforms drive the maximum, targeted traction to your site, while also finding out how these social media users interact with your website.

It is great for tracking eCommerce users or normal website users once they get to your site and gives insight as per the user behavior. It also helps in understanding which products and pages are most viewed and have the highest transaction rate.

It provides a holistic solution that includes both cross-channel journey analytics and customer behavior analytics. With actionable insights on your digital customers across multiple channels, you can deliver more targeted, personalized offers.

It automatically detects where a visitor to your site is based and forwards them to the appropriate national online storefront, with your affiliate code for that store applied (if you have one) through a single globalized link.

Prepend Query Parameters

Check the box to attach the query parameters to the beginning.

Set Variables and Parameters

Preview URL

Shows the URL when you select the parameters and variables.

Parameter

Type in the parameter for the URL. This helps to define the name of the parameter to be tracked.

Variable(s)

Add the variables from the list for the parameter selected. This helps to set the values to be tracked via the parameter. Click below to view the list of the available variables:

  • Paid Initiative Id

  • Paid Initiative Name

  • Ad Set Id

  • Ad Set Name

  • Ad Publisher Platform

  • Placement

  • Ad Device Platform

  • Audience Name

  • Ad Variant Id

  • Ad Variant Name

  • Channel

  • Country Code

  • Creative Name

  • Asset Name

  • Strategy Group Name

  • Paid Initiative Channel Id

  • Ad Set Channel Id

  • Ad Variant Channel Id (Facebook, LinkedIn, and Pinterest)

  • Post Channel Id (LinkedIn and Pinterest)

  • Sprinklr Campaign Id

  • Sprinklr Campaign

  • Start Date

  • End Date

  • Start Date Day (DD)

  • Start Date Month (MM)

  • Start Date Year (YY)

  • Start Date Year (YYYY)

  • End Date Day (DD)

  • End Date Month (MM)

  • End Date Year (YY)

  • End Date Year (YYYY)

  • Social Screen Name

  • Social Account Id

  • Ad Account Screen Name

  • Ad Account Id

  • Ad Account Channel Id

  • Account Type

  • Original Link

  • Client Id

  • Client Custom Properties

  • Partner Custom Properties

Note

How does the variables' output look like?

Sprinklr generates the output result at the backend. For example, if you have a custom field "Community Growth", a %20 will be inserted as a separator for space within the Web Analytics profile i.e. Community%20Growth.

Variable(s) should be used in

Select the variable(s) either in the upper case or lower case.

Replace space within a variable with a selected separator

If variable values have spaces then it can break the link to have the option to provide a replacement for spaces.

Separator

Type the separator that you want to use between the parameters and variables. This helps to separate different values of a separator.

Remove extra separators

Check the box to remove extra separators. If the selected variables have an empty value then the preview link will seem to have an extra separator. This option is to remove extra separators in such scenarios.

Use as Path Parameter

Check the box to use as the path parameter.

Add another parameter

Click to add more than one parameter.

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