‎How to Create a Volumatic Ads Benchmark

How to Create a Volumatic Ads Benchmark

Updated

5 months ago

Click the New Tab icon . Under the Sprinklr Marketing - Advertising tab, click Ads Benchmarks within Analyze.
In the top right corner of the Ads Benchmark window, click Create Benchmark.
In the Create Benchmark window, enter the required field details. Multiple metrics can be associated with one benchmark based on the Time Frame.
Once you have filled the required fields, click Save. You can then manage your benchmarks within the same workflow.

Tip

For more general Benchmarks, you can create an overall benchmark. For example, 20XX Brand Benchmarks, and separate Timeframes out by Month or Quarter.
For more granular Benchmarks like “Facebook – Traffic Objective – Link Page Post Benchmark”, it is recommended that one Benchmark be created for the most granular level. For example, One Benchmark for “Facebook – Traffic Objective – Link Page Post Benchmark” and another separate Benchmark for “Facebook – Traffic Objective – Carousel Post Benchmark."

Term	Description
Benchmark Name	Enter a name for your benchmark. For example, Video Views 3s Benchmark.
Benchmark Description	Enter additional detail about the benchmark.
Time Frame Label	Give a name to the time frame for which you want to track a specific metric.
Time Frame Active From	Select a start date from which you want to track a specific metric.
Time Frame Active Till	Select the end date at which you want to stop tracking the metric.
Benchmark Metric	From the drop-down menu, select a metric you want to track for the chosen time frame. You can pick any Sprinklr supported metric.
Benchmark Metric Value	Set a value for the benchmark you selected in Benchmark Metric drop-down menu. If you have selected clicks, choose a value that corresponds with it. For example, 10.
Add New Metric and Value	Click to add another metric and value to the same time frame.
Add New Time Frame	Click to add another time frame to your benchmark.

Note

Overlapping time frame dates or times are not supported.