To access the Manage Brands page, navigate to the third icon in the left-side docker menu. To initiate the creation of a new brand, locate and click on the "Create Brand" action button positioned at the top right corner of your screen.

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In this article, we guide users on accessing and utilizing the Manage Brands page efficiently, along with step-by-step instructions on creating new brands in the platform.

A wizard flow for Brands will appear.

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To ensure your brand is fully prepared for creating and scoring assets pre-flight, it needs to be associated with four key elements:

The four things include:

• Brand Details: Enter basic information about your brand, including the brand owner, whether it is a sub-brand, and provide a logo and description.

• Brand Accounts: Link accounts associated with your brand; ads that have gone live with these accounts will be used for AI analysis.

• Brand Styles: Upload logos and select brand colors that represent your brand identity.

• Brand Compliances: Configure brand compliance settings, which will determine your brand's scores.

Follow the wizard flow below to create your brand:

• If the brand already exists within Sprinklr, it will be displayed in the dropdown menu. If not, you can create a new brand by clicking on the "Create Brand" button located at the bottom of the dropdown list.

• Once you proceed to the next page, you will land on the Brand Details page. Here, you will find essential information fields such as Brand Name, Description, Brand Owner, and Parent Brand.

• Once the basic brand details are filled, click on Next to go to the Brand Accounts page.

• Page accounts which need to be associated with the brand are added in here. These accounts form the basis for the ads data set for AI analysis to take place. We can add new accounts by clicking on the "+" icon.

• Once the accounts are associated with the brand, please click on Next to go to the Brand Styles page to input the logos and the colours.

• The logos added here serve as the foundation for the Discovery flow.

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• Click "Next" to proceed to the Brand Compliances page, where you can configure compliance checks. These checks are crucial as they determine the scoring for asset pre-flight. You can also generate compliances based on the historical success of ads linked to Brand accounts by clicking on "Generate Compliance."