The Custom Compliance Report assists users in ensuring their creatives adhere to brand style guidelines by identifying any non-compliant assets. It also assesses media assets to recommend optimal ad placements within the selected channel. This article offers a comprehensive guide on how to create custom compliance reports.

To Create Custom Compliance Report

1. Open a new tab and go to Sprinklr Marketing > Advertising > Creative Management.

2. Click on Creative Compliance Reports icon in the left as shown in the image below.

   

3. Click Create Report in the top right corner and select Custom Compliance Report.

4. In the Custom Compliance Report tab, enter the Report Name and select a Brand. Click here to learn in detail about how to create brands in Ads Creative Management App.

   

5. Select the channel from the Social Channel field. The compliance report will assess the uploaded creatives and suggest the optimal ad placement for the selected channel. Sprinklr currently supports the following channels for Custom Compliance Report.

   • Facebook

   • Instagram

   • LinkedIn

   • TikTok

   • Pinterest

   • Snapchat

   • Reddit

   • Google Adwords

   • YouTube

   • Google DV360

6. Choose the respective "Metric for Insights" as shown in the table below.

   Metric for Insights	Description
   Cost Per 1,000 Impressions (CPM) [option selected as default]	Cost per thousand impressions, indicating the cost of showing an ad to 1000 people
   Cost Per Result	The cost incurred per desired action or outcome from an ad campaign
   Click Through Rate (CTR)	The percentage of users who clicked on an ad after seeing it
   Cost Per Click (CPC)	The average cost paid for each click on an ad
   Impressions	The total number of times an ad is displayed
   Engagements	The total number of interactions (likes, comments, shares, etc.) with an ad
   Cost Per Ad Post	The average cost associated with promoting a single social media post
   Engagement Rate	The percentage of people who engaged with an ad relative to the number of people who saw it

7. Users have the option to upload creatives from DAM (Digital Asset Management) or media, with the capability to select a maximum of 2000 creatives at once.

   ​

   

   ​

8. You can view the necessary brand conditions required to create a custom compliance report on the right.

   ​

   

   ​

9. After setting these conditions and submitting them, users can view the status of their report as "Queued For Processing".​Sample Report Displaying "Queued for Processing" Status

   ​

10. Once the report status displays as "Completed," users can view the custom brand compliance checks within the report.

    ​

    ​

​

Attached here are custom brand checks for the sample report displaying their brand score and status. Ad Creatives with a 100% brand score are correctly sorted on the left, while those with an 80% brand score are shown as on track. Creatives with a 20% brand score illustrate areas needing improvement.

​

​

FAQ