How to Create Custom Compliance Report?
Updated
This article provides a comprehensive guide on how a user can create custom compliance reports. You will learn step-by-step instructions on accessing the necessary tools and configuring them to generate tailored compliance reports that meet your specific needs.
Step 1: Navigate to Sprinklr Marketing. Go to the Advertising Section and Click on Creative Management.
Step 2: Click on "Creative Compliance Reports" icon in the left as shown in the image provided below.
Note: To learn about how to create brands in Ads Creative Management App, click here.
Step 3: Click on the tab-"Create Report" in the top right corner.
Step 4: Select the "Custom Compliance Report" option from the left module, following the instructions provided in the video.
Step 5: A page opens up displaying the custom compliance report. Here, fill in the details such as report name, brand, choose the desired objective, and select the appropriate social channel.
Step 6: Choose the respective "Metric for Insights" as shown in the table below.
Metric for Insights | Description |
Cost Per 1,000 Impressions (CPM) [option selected as default] | Cost per thousand impressions, indicating the cost of showing an ad to 1000 people |
Cost Per Result | The cost incurred per desired action or outcome from an ad campaign |
Click Through Rate (CTR) | The percentage of users who clicked on an ad after seeing it |
Cost Per Click (CPC) | The average cost paid for each click on an ad |
Impressions | The total number of times an ad is displayed |
Engagements | The total number of interactions (likes, comments, shares, etc.) with an ad |
Cost Per Ad Post | The average cost associated with promoting a single social media post |
Engagement Rate | The percentage of people who engaged with an ad relative to the number of people who saw it |
Step 7: Users have the option to upload creatives from DAM (Digital Asset Management) or media, with the capability to select a maximum of 2000 creatives at once.
Step 8: The image on the right displays the necessary brand conditions required to create a custom compliance report. After setting these conditions and submitting them, users can view the status of their report as "Queued For Processing".
Sample Report Displaying "Queued for Processing" Status
Step 9: Once the report status displays as "Completed," users can view the custom brand compliance checks within the report.
Attached here are custom brand checks for the sample report displaying their brand score and status. Ad Creatives with a 100% brand score are correctly sorted on the left, while those with an 80% brand score are shown as on track. Creatives with a 20% brand score illustrate areas needing improvement.
Note: User has an option choice to add creatives include or delete existing ad creatives from the custom compliance report they have generated.