How to Create Custom Compliance Report?
Updated
This article provides a comprehensive guide on how a user can create custom compliance reports. You will learn step-by-step instructions on accessing the necessary tools and configuring them to generate tailored compliance reports that meet your specific needs.
Step 1: Navigate to Sprinklr Marketing. Go to the Advertising Section and Click on Creative Management.
Step 2: Click on "Creative Compliance Reports" icon in the left as shown in the image provided below.
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Note: To learn about how to create brands in Ads Creative Management App, click here.
Step 3: Click on the tab-"Create Report" in the top right corner.
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Step 4: Select the "Custom Compliance Report" option from the left module, following the instructions provided in the video.
Step 5: A page opens up displaying the custom compliance report. Here, fill in the details such as report name, brand, choose the desired objective, and select the appropriate social channel.
Step 6: Choose the respective "Metric for Insights" as shown in the table below.
Metric for Insights | Description |
Cost Per 1,000 Impressions (CPM) [option selected as default] | Cost per thousand impressions, indicating the cost of showing an ad to 1000 people |
Cost Per Result | The cost incurred per desired action or outcome from an ad campaign |
Click Through Rate (CTR) | The percentage of users who clicked on an ad after seeing it |
Cost Per Click (CPC) | The average cost paid for each click on an ad |
Impressions | The total number of times an ad is displayed |
Engagements | The total number of interactions (likes, comments, shares, etc.) with an ad |
Cost Per Ad Post | The average cost associated with promoting a single social media post |
Engagement Rate | The percentage of people who engaged with an ad relative to the number of people who saw it |
Step 7: Users have the option to upload creatives from DAM (Digital Asset Management) or media, with the capability to select a maximum of 2000 creatives at once.
Step 8: The image on the right displays the necessary brand conditions required to create a custom compliance report. After setting these conditions and submitting them, users can view the status of their report as "Queued For Processing".
Sample Report Displaying "Queued for Processing" Status
Step 9: Once the report status displays as "Completed," users can view the custom brand compliance checks within the report.
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Attached here are custom brand checks for the sample report displaying their brand score and status. Ad Creatives with a 100% brand score are correctly sorted on the left, while those with an 80% brand score are shown as on track. Creatives with a 20% brand score illustrate areas needing improvement.
Note: User has an option choice to add creatives include or delete existing ad creatives from the custom compliance report they have generated.