What is the Creative Management App Solution? 

Creative Management app is a solution to reduce media production costs and improve creative efficiency – driving down creative CPM and streamlining production expenses. It ensures that all creatives align with the brand identity and suit the specific channels they're intended for. 

The Discover feature helps save resources for crafting new creatives as existing assets can be repurposed. This functionality not only aids in cost-efficiency but also grants valuable insights into your brand's historical successes, empowering you to stay ahead in the creative realm consistently. 

Importance of Creative Management App? 

Brand and Channel Guidelines Compliance: Studies show that up to 30% better results can be achieved by following social media style guidelines.  

Better ROAS and time efficiency: With Sprinklr’s industry-leading AI and Machine Learning algorithms, customers can optimise their advertising budget for maximum impact, saving time and effort on routine check-ups. 

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​Brand Compliance

Creating brand guidelines compliant assets is important for maintaining:

• Brand Consistency: Brand guidelines ensure that all visual and written elements associated with a brand are consistent across various media and platforms. This consistency helps in creating a strong and recognizable brand identity, making it easier for customers to identify and connect with the brand.

• Professionalism: Consistent branding communicates professionalism and attention to detail. It shows that the brand is well-managed and cares about its image, which can instill trust and confidence in customers and partners.

• Clarity: Brand guidelines provide clear instructions on how to use brand assets, ensuring that employees, partners, and external agencies understand the correct way to represent the brand. This minimizes confusion and reduces the risk of misrepresenting the brand.

This follows that Brand Compliance can be enforced by the means of Brand Guidelines. A brand guideline can be created in two manners by manually configuring the rule and by using AI generated rules. Brand guidelines serve two roles firstly by automating checks they save time and energy and secondly AI generated rules help in optimizing Ad metrics.

In the below image the coloured guidlines have been generated by AI and the rest have been manually been created.

Creative Scoring

Scoring takes place at two levels

1. Brand Guideline scoring takes place against the created Brand Guidelines on a scale of 100 (Indicated by the red box)

2. Performance scoring for the placement of the asset (Indicated by the Yellow box)

Brand Guideline Scoring