Custom Metrics help you define and calculate key metrics for your business and keep track of important data like ROI.

Similar to the standard metrics used in reporting widgets, you can create your own metrics across all reporting dashboards within Sprinklr. Custom Metrics in Ads are critical for reporting as they can be used to calculate metrics that are important to the business, like ROI, and bring similar metrics from different channels together to give one global view of a particular metric. You can use these metrics to collect and analyze data that reporting doesn't automatically track.

Custom metrics offer much more dynamic reporting capabilities such as non-standard engagement calculations, agency spend fees, cross-channel metrics, and more.