Facebook Messenger allows you to create a link (M.Me links) that when clicked, the user will automatically start a conversation with your bot. The mechanism is very simple and effective when it comes to boosting your conversions. What’s more, it is a platform-independent solution, meaning that it works both on mobile and desktop devices. 

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You can use M.Me links to start a message thread with people. Messenger Links use a Page’s username to create a short and memorable link (m.me/username) that, when clicked, opens a conversation with the business in Messenger. Moreover, m.me is a shortened URL service operated by Facebook that redirects users to a person, page, or conversation in Messenger. You can use them on your website, email newsletters, and more.

To learn more about getting this capability enabled in your environment, work with your Success Manager.

M.Me Link Format

​The format of the link is

where

PAGE_NAME

is the handle of the Facebook page the app is linked to. 

M.Me links with REF Parameters

In addition to giving you a way to link to your Page, the Messenger Platform also supports the passing an arbitrary reference parameter via M.Me links. Thus, when a person clicks M.Me link that contains a ref parameter and is taken into an existing thread, it will open the standard messaging window. This allows pages to reply to people based on the context that the ref parameter provides. You can even use M.Me links with ref parameters for many purposes, such as tracking different links placed in different pages or tying a Messenger user to a session or Universal profile under accounts.

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An m.me link with an added parameter looks like this: 

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To Get the Analytics based on Messenger Referral

1. Click the New Tab icon. Under the Sprinklr Social tab, click Reporting within Analyze.

2. Click the Dashboard Menu icon. to open the left-side menu and select the dashboard on which you'd like to create a widget.

3. In the Reporting Dashboard window, click Add Widget in the top right corner or in the middle of the page (if no widgets have been added).

4. Enter a Widget Name to display at the top of the widget and enter the Widget Description of your Widget. You can also add a video in the description.

5. Select the Data Source from the drop-down menu for your widget. 

6. Under Select a visualization for your widget, select a chart type for your Widget from the drop-down menu. For more information, see Visualization Types.

7. Under What would you like to plot on your widget?, add Metrics/Dimensions for your Widget. Click Bulk add metrics/dimensions to select both Metrics and Dimensions. Metrics and Dimensions will be shown in groups so that you to easily identify relevant metrics and dimensions.

8. In the Add a Metric or Dimension pop-up window, choose Messenger Referrer from the drop-down menu of dimensions.​

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9. Fill the remaining details as desired. Click Add to Dashboard in the bottom right corner to add your widget to your dashboard.