Data Source

Description

Social Analytics

Provides insights into social media metrics, such as likes, shares, and comments, to track the performance of posts with minimal delay data syncs. This data source is used to analyze performance for Owned Brand data from Channel APIs.

Inbound Analytics

Provides data on incoming messages and interactions from social media users, tracking customer sentiment in real-time. It is used to report on data collected from audiences on brand's published messages, like comment streams, replies to comments, and likes on comments.

Consumption Analytics

It is used to understand the usage and consumption of the Sprinklr platform across various levels, such as user level, account level, and user group level. Provides analysis of seat consumption and utilization, offering detailed metrics such as alert count, recipient email IDs, and user group IDs.

Outbound Message 

Tracks outbound messages (either natively or via Sprinklr) from social media accounts by tracking parameters like URL clicks for posts published from Sprinklr, helping measure performance tied to outbound posts.

Task

Tracks and reports on social media tasks within teams, measuring task completion rates and helping streamline workflows.

Live Dataset 

Provides real-time data from live social media campaigns or activities, allowing for immediate adjustments based on ongoing performance. To get this real-time data, a pipeline needs to be set, and widgets and funnels are created so that, through transformations, real-time data can be accessed.

DAM

Tracks digital assets like images and videos, providing insights into asset usage and performance across social platforms.

Universal Profile 

Consolidates data from multiple social profiles into one unified view, allowing for consistent cross-platform performance tracking.

Universal Commerce

Monitors social commerce activities, tracking conversions, sales, and checkout behaviors from social media platforms.

Influencer Marketplace Insights

Track Influencer Analytics and monitor performance of your Brand partnerships.

Listening

Monitoring and analyzing conversations and online mentions related to a particular brand, topic, or industry across various social media platforms, forums, blogs, and other online channels. 

Gallery Analytics

Tracks the performance of UGC or social content on your website, helping to understand consumption and usage pattern for galleries and media assets.

Data Ingestion Result

Shows the status and results of data imports, providing feedback on the success or failure of ingested datasets.

Paid

Tracks the performance of paid social media campaigns, including ad spend, impressions, clicks, and conversions, with real-time or minimal delay data syncs.

Unified Analytics 

Unified Analytics combines paid and social data streams into a single, comprehensive view, delivering holistic insights into overall performance metrics. 

Audience Analytics

Provides insights into audience demographics, interests, behaviors, and preferences, helping businesses understand who engages with their content. It aids in refining strategies and improving customer experience by offering actionable insights into consumer needs and preferences.

Social DMP

Automatically collects and segments customer data from various sources like social media and CRM lists. It helps create targeted audience profiles based on user behavior and attributes, improving marketing effectiveness and campaign reach.

User Activity

Tracks user behavior on social media platforms, analyzing actions like clicks, logins, and time spent on various content. It also monitors login and logout times, user-level platform permissions, and provides an audit trail for related activities.

Export MetaData 

Tracks the format, size, and status of exported datasets, offering detailed information about scheduled exports. It helps users verify data accuracy by providing details like the raw export file, dashboard name, and export owner, ensuring transparency and reliability in the export process.

Store from Audience Reporting

Tracks user activity across Sprinklr Link in Bio including link clicks, user location and user-provided email addresses with granular data being available at a post and product level as well.

Sprinklr AI+

Uses AI to analyze large datasets from social media platforms, providing predictive insights and recommendations for performance improvement.

Campaign

Provides an overview of campaign performance. It enables a comprehensive comparison of campaigns by offering insights into engagement and reach, with various chart formats available for in-depth analysis.