Sprinklr - Datorama Integration

Updated 

With this integration, you can access Marketing, Advertising, Research, Care, and Engagement dashboards data powered by Sprinklr in Datorama to gain holistic insights from across your brand’s 30+ modern channels to understand the full impact of your global campaigns, including reach, top content, and sentiment. Additionally, you can enrich existing data with modern channels for an added layer of context. This will help you to create custom data groupings from multiple platforms in Sprinklr and then view Datorama in a single widget. Similarly, you can create custom metrics in Sprinklr and send all aggregatable metrics to Datorama automatically.

STEP 1: To Create a Dashboard in Sprinklr

You are required to have a dashboard built in Sprinklr with the required list of metrics and dimensions.

To Create Reporting widget in the Dashboard

  1. Click the New Tab icon Space Add New Tab Icon. Under the Sprinklr Social tab, select Reporting within Analyze.

  2. On the Reporting Home, select a custom dashboard where you would like to add widgets.

  3. On the Custom Reporting Dashboard, click Add Widget in the top right corner (if no widgets have been added).

  4. Enter a Widget Name to display at the top of the widget and enter the Widget Description of your widget. You can also add a video in the description.

  5. Select the desired Data Source from the drop-down menu for your widget. 

  6. Under Select a visualization for your widget, select a chart type for your Widget from the drop-down menu. 

  7. Under What would you like to plot on your widget?, add Metrics/Dimensions for your Widget. Click Screen Shot 2018-06-08 at 2.40.26 PM.png Bulk add metrics/dimensions to select both Metrics and Dimensions. Metrics and Dimensions will be shown in groups so that you to easily identify relevant metrics and dimensions.

  8. In the Add a Metric or Dimension pop-up window, choose the desired Dimension and Metrics from the drop-down menu.

  9. Fill the remaining details as desired. Click Add to Dashboard in the bottom right corner to add your widget to the dashboard.

STEP 2: To Setup Scheduled Exports to SFTP

Within advanced exports, you are required to set up a scheduled export to SFTP at the required frequency.

To Set Up New SFTP

  1. Click the New Tab icon Space Add New Tab Icon. Under the Sprinklr Social tab, select Reporting within Analyze.

  2. On the Reporting Home, select a custom dashboard where you would like to setup scheduled exports.

  3. On the Custom Reporting Dashboard, click More Actions icon and select Export from the drop-down list.

  4. In the Export Dashboard pop-up window, select the dashboard sections you want to export and select the export type. Next, click the View Advance & Scheduled Export Settings link to view the advanced scheduled export settings.

  5. Using Advanced Scheduled Exports Settings, you can customize your export by selecting the file format, adding brand details, and other details. It has four sections:

    • Dashboard Details

    • How to Export

    • What to Export

    • When to Export (schedule)

  6. In the Dashboard Details section, scroll down to the Storage Options. There are two options: Default and External Storage. To store exports externally, select the External Storage option.

  7. Click the dropdown arrow under External Storage, and select Add New Storage Destination.

  8. On the External Source Setup pop-up window, select SFTP as the desired option.

  9. Next, to fill in the information for SFTP source, see SFTP Setup — Terms and Description.

  10. Click Add & Select to set up a new storage source.

  11. Fill out remaining steps as per your requirements and click Export to export the dashboard. For more information, see Scheduled Exports.

SFTP Setup — Terms and Description

Term

Description

Name

Enter the name of the SFTP server. 

Host

Enter the host of the SFTP server. For e.g. 

sftp.hostname.com

Port

Enter the FTP/SFTP port. The default SFTP port is TCP 22.

Path

Enter the SFTP path. SFTP path is a location referenced internally using a URL-style path format.

Username

Enter the username of your SFTP server.

Password

Enter the password of your SFTP server.

To Download the SFTP Export file from Sprinklr

  • You will receive an in-platform notification when your export is ready for download.

STEP 3: To Connect the SFTP server to Datorama

You are required to setup the SFTP server to Datorama connection to import the reports from Sprinklr.

To setup the SFTP server to Datorama connection

  1. Login to Marketing Cloud Intelligence (powered by Datorama) with your respective Username and Password.

  2. Next, navigate to the Connect & Mix tab.

  3. Expand Data Streams, and then expand Data Streams List.

  4. Select the data stream that you want to modify.

  5. At the top right-hand corner of the page, click Automate Data Refresh.

    • Click Copy FTPS/SFTP Details.

    Note

    Since you’re using SFTP, add the unique details to the designated location in your external SFTP service to send files to this data stream. Your data is refreshed every time a file is sent.If you’re using the same SFTP client to send multiple files to multiple different data streams in the same workspace, it’s advisable to add a “$” and the data stream’s unique ID after the SFTP user. For example, evoltobor@sprinklr.com$123456. These additions ensure that your files are sent to the correct data stream in your workspace, because sometimes SFTP clients cache your SFTP username and password.

STEP 4: To Visualise the data in Datorama

You can setup the dashboards using the metrics/dimensions imported from Sprinklr into Datorama.

To start, simply click the Visualize tab in your Marketing Cloud Intelligence workspace for a real-time view of all your marketing data in one place. Here, create everything from standard KPI (key performance indicators) reporting to complex visualizations required for audience segmentation, customer journey analytics, predictive modeling—and whatever else you need to tell a compelling story. 

The visualization process in Marketing Cloud Intelligence includes three primary elements. 

  • Collections enable you to synergize all your data and consume it in one place. No matter where data is coming from—a data stream or an app—you can visualize, organize, and personalize it all together in a collection.

  • Pages are needed to visualize your data. You can have multiple pages within your collection to assist you in dividing the visualization into manageable sections. The following pages are available in Marketing Cloud Intelligence:

      • Blank dashboard pages - Used to create visualizations of your data without any predefined settings or design.

      • Dashboard templates - Pages that are created based on a dashboard template that has been saved to the workspace, allowing you to replicate your dashboard pages across your collections and workspace.

      • App pages - Pages that are added to your collections, which display all the valuable data that is generated from an installed app, enabling you to visualize and customize a marketplace app all within your collection.

  • Widgets are the graphic elements that appear on the page, such as pie charts, tables, and bar graphs.

For more information, see Visualize Your Data with Marketing Cloud Intelligence.