Building a marketing journey facilitator is a crucial task for any marketing campaign, and it requires careful attention to detail. In this article, we will discuss the key configurations that need to be done before deploying the journey.

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1. Journey Name 

   The journey name is a critical aspect that defines the purpose of the journey. It is recommended to choose a name that is easily identifiable and related to the journey's objective. For instance, if a company, say Company XYZ, wants to send a bulk notification about a new product launch over WhatsApp, the recommended journey name would be "Product Launch."

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2. Description

   The journey description serves as a summary of the journey's purpose, objectives, or key components. It provides additional context beyond the journey name, offering insights into the journey's intended outcomes or actions.

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3. Add to Campaign

   The "Add to Campaign" field assigns a campaign value to the journey. This value tags the outbound message sent using the journey. Adding a campaign is quite useful for reporting purposes, and it provides a clear overview of the campaign's performance.

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4. Start Journey From

   This field specifies the timestamp when the journey will start triggering for all the audience profiles specified in case of an audience-based or a profile list-based trigger. A journey can be scheduled for a future date with second-level precision, which is useful for users willing to schedule their marketing campaigns to save effort and improve efficiency.

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5. Run Journey Until

   The "Run Journey Until" field specifies the timestamp after which journeys won't trigger for any further profiles. It is recommended to keep a decent gap between "Start Journey From" and "Run Journey Until" to allow the journey to trigger for all the profiles specified with the rate limit specified in the journey configuration. It is important to read more about journey rate limit to ensure optimal performance.

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By carefully configuring the basic information section of the journey settings, marketers can ensure that their marketing journey facilitator is set up for success. These key configurations will help marketers better understand their campaigns' performance, improve their efficiency, and achieve their marketing objectives.