Google Ads Reporting Dimensions
Updated
Leverage this detailed list of all Google Ads dimensions available in Sprinklr's Ads Reporting to gain more insight into your Google Ads. Given below is a list of all Google Ads dimensions, along with their descriptions.
Native Dimension Name | Sprinklr Dimension Name | Dimension Description |
Date | Date | Breakdown of Data by Date. |
Day | Day Of Week | Breakdown of Data by Day Of the Week. |
Age | Age | The age ranges used in targeting for your ad set. |
Campaign | Paid Initiative | Breakdown of Data by Paid Initiative. |
Ad post | Ad Post | Breakdown of Data by Ad Post. |
Ad Variant | Ad Variant | Breakdown of Data by Ad Variant. |
Channel | Channel | Breakdown of Data by Channel. |
Ad Set | Ad Set | Breakdown of Data by Ad Set. |
Month Of Year | Month Of Year | Breakdown of Data by Month Of Year. |
Title | Title | Title of your Ad/Ad Variant/Campaign. |
Ad Objective | Ad Objective | The objective that you selected for your campaign. |
Paid Initiative Status | Paid Initiative Status | Status of the campaign. |
Ad Account | Ad Account | Breakdown of Data by Account. |
Ad Set Name | Ad Variant Name | Breakdown of Data by Ad Name. |
Ad group | Ad Account Group | Breakdown of Data by Account Group. |
Organic listing | Google Organic Listings | Breakdown of Data by Google Organic Listings. |
Conversion | Conversion Metric | Number of actions as a result of your ads. |
Ad Variant ID | Ad Variant Id | Breakdown of Data by Ad Variant ID. |
Ad Set Status | Ad Set Status | Breakdown by Ad Set Run Status. |
Ad Variant Status | Ad Variant Status | Breakdown of Data by Google Ad Status. |
Region (Demographic), Region (User Location) | Google Region | The geographic regions you targeted or the geographic regions of people who engaged with your ad. |
Campaign | Campaign | Breakdown of Data by Campaign Name. |
Ad post id | Ad Post Id | Breakdown of Data by Post ID. |
Campaign | Google Campaign | Breakdown of Data by Google Campaign. |
Published Date | Published Date | Date Ad was published. |
Ad Account Id | Ad Account Id | ID of the account through which ad is published. |
Campaign Id | Ad Post Campaign Id | This shows the breakdown of results by campaign ID. |
Ad Set Id | Ad Set Id | This shows the breakdown of results by ad set ID. |
Ad Name | Ad Name | This shows the breakdown of results by ad name. |
Ad group | Google Ad group | Breakdown of Data by Google Ad group. |
Group ID | Google Ad group ID | Breakdown of Data by Google Ad group ID. |
Channel | Google Advertising Channel | Breakdown of Data by Google Advertising Channel. |
Age | Google Age Range | Age Range of the audience. |
Budget | Google Campaign Daily Budget | The budget shows your campaign's daily budget. If the campaign draws from a shared budget, then the amount in this column reflects the entire shared budget. |
Campaign ID | Google Campaign ID | Campaign ID. |
Condition | Google Condition | Breakdown of Data by Google Condition. |
Country/Territory | Google Country | Breakdown of Data by Country. |
Approval Status | Google Criteria Approval Status | Approval status of Campaign. |
Store Display name | Google Criteria Display Name | The visible store name in the participant's ad in the auctions. This column identifies the participant. |
Description line 1 | Google Description line 1 | Description line 1. |
Description line 2 | Google Description line 2 | Description line 2. |
Device | Google Device | Device Type ( Mobile, Laptop , Tablet etc). |
Device Preference | Google Device preference | Breakdown of Data by Device preference. |
Display/Video keyword | Google Display Keyword | Breakdown of Data by Display Keyword. |
Keyword ID | Google Display Keyword ID | Keyword ID. |
Search Keyword Status | Google Display Keyword Status | The status column shows you if your keyword can run. |
Display URL | Google Display URL | Display URL. |
Dynamic Ad target | Google Dynamic ad target | Dynamic ad target. |
Est. add. clicks/wk (first position bid) | Google Est. add. clicks/wk (first position bid) | Estimated additional clicks per week shows how many clicks per week you might get by changing your keyword bid from the amount listed in the “Base max. CPC” column to the first position bid estimate. |
Est. add. cost/wk (first position bid) | Google Est. add. cost/wk (first position bid) | Estimated additional cost per week shows how your cost per week might change when changing your keyword bid from the amount listed in the “Base max. CPC” column to the first position bid estimate. |
Exp. CTR | Google Expected clickthrough rate | “Expected CTR” measures how likely it is that your ad will be clicked when shown. |
Ad Final URL | Google Final URL | Ad Final URL. |
Ad Final URL suffix | Google Final URL suffix | Final URL suffix will be added to the end of your final URL. |
Gender | Google Gender | The genders you targeted, or the genders of people who engaged with your ad. |
Quality Score | Google Has Quality Score | Quality Score is an estimate of how relevant your ads, keywords, and landing pages are to a person who sees your ad. Higher Quality Scores typically lead to lower costs and better ad positions. |
Google Keyword Bid Strategy Type | Name of bid strategy designed to achieve business goals. AdWords automated bidding takes the heavy lifting and guesswork out of setting your bids. | |
Search Keyword Match Type | Google Keyword Match type | Search Keyword Match Type. |
Search Keyword Status | Google Keyword Status | The status column shows you if your keyword can run. |
Placement | Google Keyword/Placement | Placement of Ad. |
Keyword final URL | Google Keyword/Placement Destination URL | Keyword Final URL. |
Label | Google Labels | Labels allow you to organize your campaigns, ad groups, ads, and keywords into groups. |
Landing page experience | Google Landing page experience | "Landing page experience" estimates how relevant and useful your landing page is to people who click your ad. |
Location Type | Google Location type | Type of Location. |
Base Max CPC | Google Max Cpc Bid | This column shows the max. CPC bid that Google Ads used to create click and cost estimates for the bid simulator columns. |
Ad group max CPM | Google Max Cpm Bid | Max. CPM (maximum cost-per-thousand impressions) is the highest amount you're willing to pay for 1,000 impressions of your ad. |
Ad group max CPV | Google Max Cpv Bid | Maximum cost-per-view (max. CPV) is the most you're willing to pay when someone views or interacts with your video ad. |
Ad mobile final URL | Google Mobile final URL | Breakdown of Data by Google Mobile final URL. |
Network (with search partners) | Google Network (with search partners) | Sites in the Search Network that partner with Google to show ads and free product listings. |
Organic Clicks | Google Organic Clicks | Breakdown of Data by Google Organic Clicks. |
Organic Clicks/Query | Google Organic Clicks/Query | Breakdown of Data by Google Organic Clicks/Query. |
Organic Listings/Query | Google Organic Listings/Query | Breakdown of Data by Google Organic Listings/Query. |
Organic Queries | Google Organic Queries | Breakdown of Data by Google Organic Queries. |
Placement | Google Placement | Breakdown of Data by Google Placement. |
Quality Score | Google Quality score | Quality Score is an estimate of how relevant your ads, keywords, and landing pages are to a person who sees your ad. |
Query | Google Query | Breakdown of Data by Google Query. |
Search impr. share | Google Search Impression Share by Keyword | "Search impression share" is the impressions you’ve received on Google search sites divided by the estimated number of impressions you were eligible to receive. |
Search Keyword | Google Search Keyword | Breakdown of Data by Google Search Keyword. |
Search Result Type | Google Search Result Type | Breakdown of Data by Google Search Result Type. |
Ad/Ad group/ Campaign/ Keyword Tracking template | Google Tracking template | Breakdown of Data by Google Tracking template. |
Name | Name | Breakdown by Name. |
Campaign ID | Paid Initiative Id | This shows the breakdown of results by campaign ID. |
Headline | Google Ad (Deprecated) | This metric/dimension is deprecated by channel/Sprinklr and the of Data would be available till the last date metric was active. |
headline1 | Google Headline 1 (Deprecated) | This metric/dimension is deprecated by channel/Sprinklr and the of Data would be available till the last date metric was active. |
headline2 | Google Headline 2 (Deprecated) | This metric/dimension is deprecated by channel/Sprinklr and the of Data would be available till the last date metric was active. |
descriptions | Google Descriptions | This asset is used for Descriptions |
headlines | Google Headlines | This asset is used for Headlines |
Organic Average Position | Google Organic Average Position (Deprecated) | Breakdown of Data by Google Organic Average Position. |
Start Date | Ad Set Start Date | Breakdown of Data by Ad Set Start Date. |
Gender | Gender | Breakdown by gender. |
Campaign Bid Strategy type | Paid Initiative Bid Strategy | Strategy type of your campaign. |
Campaign Bid Strategy type | Paid Initiative Bid Type | Strategy type of your campaign. |
Ad Event Type | Google Conversion Type | Interaction type conversion was attributed to (such as click or view) |
Conversion Category | Google Conversion Category | Conversion category (such as purchase or lead) |
Conversion Source | Google Conversion Source | Conversion source (such as Google Analytics or Website) |