Google DV360 Ads Reporting Dimensions
Updated
Leverage this detailed list of all DV360 dimensions available in Sprinklr's Ads Reporting to gain more insight into your DV360 Ads.
Given below is a list of all DV360 dimensions, along with their descriptions.
Dimension Name | Sprinklr Dimension Name | Descriptions |
Active View: Custom Metric ID | Google DV360 Active View: Custom Metric ID | The unique ID of the custom metric. |
Active View: Custom Metric Name | Google DV360 Active View: Custom Metric Name | The name of the custom metric. |
Advertiser ID | Google DV360 Advertiser ID | The unique ID of the Display & Video 360 advertiser. |
Advertiser Currency | Google DV360 Advertiser Currency | The currency set for the given advertiser. |
Advertiser Integration Code | Google DV360 Advertiser Integration Code | An external identifier entered in the Basic Details section of a given advertiser. |
Advertiser Status | Google DV360 Advertiser Status | The status of a given advertiser. |
Advertiser | Google DV360 Advertiser | The name of an advertiser. |
Advertiser Time Zone | Google DV360 Advertiser Time Zone | The Time Zone set for the given Advertiser. |
Ad Position | Google DV360 Ad Position | Identifies where an ad was located on a screen. |
Ad Type | Google DV360 Ad Type | The type of ad. For example, standard, in-stream video, etc. |
App/URL | Google DV360 App/URL | The name of a site, or mobile app. |
App/URL Excluded | Google DV360 App/URL Excluded | The name of a site, or mobile app which are excluded. |
Audience List | Google DV360 Audience List | A first party audience list is built and managed for the advertiser exclusively, whereas a third-party audience list is managed by a third-party data provider, and made available for a fee to individual advertisers. |
Audience List Cost | Google DV360 Audience List Cost | Cost of the Audience List. |
Audience List Type | Google DV360 Audience List Type | Type of the Audience List from where the data came from. |
Billable Outcome | Google DV360 Billable Outcome | The action based on which you are being charged. |
Browser | Google DV360 Browser | The name of a web browser. |
Budget Segment Budget | Google DV360 Budget Segment Budget | The budget amount set for the budget segment. |
Budget Segment Description | Google DV360 Budget Segment Description | Description of the Budget Segment. |
Budget Segment End Date | Google DV360 Budget Segment End Date | The day on which the budget segment starts. |
Budget Segment Pacing Percentage | Google DV360 Budget Segment Pacing Percentage | The percent of the assigned budget that is expected to be spent in the budget segment. |
Budget Segment Start Date | Google DV360 Budget Segment Start Date | The day on which the budget segment starts. |
Budget Type (Segment) | Google DV360 Budget Type (Segment) | The budget type, either impressions or currency, for the current segment. |
Insertion Order Daily Frequency | Google DV360 Insertion Order Daily Frequency | Use this dimension to determine which frequencies are correlated with the most conversions or clicks. Optimization tip: To bid only on the most promising impressions, set your insertion order's frequency cap to the frequency where performance drops off. |
ISP or Carrier ID | Google DV360 ISP or Carrier ID | The ID of an internet service provider (ISP) or wireless carrier. |
ISP or Carrier | Google DV360 ISP or Carrier | Internet service provider (ISP) or wireless carrier. ISP includes wifi and wired connections based on the public IP given by the provider. Wireless carrier includes only cellular data connections. |
Channel ID | Google DV360 Channel ID | The ID of the specific channel. |
Channel | Google DV360 Channel | A channel is a list of websites. Channels can be used to quickly target or exclude a group of related websites. |
Channel Type | Google DV360 Channel Type | Type of the Channel which is used for targeting. |
City ID | Google DV360 City ID | The ID of a specific city. |
City | Google DV360 City | Names of cities. Use this dimension to identify geographic locations that perform well and perform poorly. |
CM 360 Placement ID | Google DV360 CM 360 Placement ID | The ID associated with a placement. |
Country | Google DV360 Country | Names of countries. Use this dimension to identify geographic locations that perform well and perform poorly. |
Creative | Google DV360 Creative | A creative in Display & Video 360 is a placement in Campaign Manager 360. These placements should be named to identify the creative that is served. |
Creative Height | Google DV360 Creative Height | Height of the Creative (e.g. 600, 250, 90). |
Creative ID | Google DV360 Creative ID | The ID associated with a creative. |
Creative Integration Code | Google DV360 Creative Integration Code | An external identifier entered in the Basic Details section of a given creative. |
Creative Size | Google DV360 Creative Size | Creative width (e.g. 120, 300, 728) and height (e.g. 600, 250, 90). |
Creative Source | Google DV360 Creative Source | Where a creative comes from, such as Campaign Manager 360, a third-party ad server, or uploaded. |
Creative Status | Google DV360 Creative Status | The status of a creative. This can be active or paused. |
Creative Type | Google DV360 Creative Type | The type of creative that was delivered, such as Display, In-stream video, rich media, and so on. |
Creative Width | Google DV360 Creative Width | Width of the Creative (e.g. 120, 300, 728). |
Data Source | Google DV360 Data Source | Additional information about the source of the reporting data, to help with troubleshooting. |
Date | Google DV360 Date | The date when the reported events took place. |
Device Make | Google DV360 Device Make | The brand of mobile device. |
Device Model | Google DV360 Device Model | The brand of mobile model. |
Device Type | Google DV360 Device Type | The type of device, such as "Desktop", “Connected TV”,"Smartphone", and "Tablet". |
DMA Code | Google DV360 DMA Code | Code for Specific DMA |
DMA | Google DV360 DMA | Names of designated market areas (DMAs). Use this dimension to identify geographic locations that perform well. |
Exchange | Google DV360 Exchange | The exchange where through which the ad is served. Optimization tip: Move higher performing exchanges into unique line items and bid higher. |
Exchange ID | Google DV360 Exchange ID | The ID of a specific exchange. |
Floodlight Activity | Google DV360 Floodlight Activity | A single Floodlight tracking element used to track any action (such as a click, download, lead, or sale) performed by a user in an advertiser's app or website after that user has clicked on or seen the advertiser's ad |
Floodlight Activity ID | Google DV360 Floodlight Activity ID | The ID of a Floodlight Activity. |
Rejection Reason | Google DV360 Rejection Reason | Pair the Rejection Reason dimension with the Targeted Impressions metric to show the number of targeted impressions lost for a given reason. |
Insertion Order ID | Google DV360 Insertion Order ID | The unique ID of the Display & Video 360 insertion order. |
Insertion Order Goal Type | Google DV360 Insertion Order Goal Type | The goal type chosen for the insertion order. |
Insertion Order Integration Code | Google DV360 Insertion Order Integration Code | An external identifier entered in the Basic Details section of a given insertion order. |
Insertion Order | Google DV360 Insertion Order | The name of an insertion order. |
Insertion Order Status | Google DV360 Insertion Order Status | The status of a given insertion order. |
Line Item ID | Ad Set Channel ID | The unique ID of the Display & Video 360 Line Item. |
Line Item Budget | Google DV360 Line Item Budget | The budget assigned to the line item. |
Line Item Daily Frequency | Google DV360 Line Item Daily Frequency | Use this dimension to determine which frequencies are correlated with the most conversions or clicks. |
Line Item End Date | Google DV360 Line Item End Date | The date on which the line item will stop serving. |
Line Item Integration Code | Google DV360 Line Item Integration Code | An external identifier entered in the Basic Details section of a given line item. |
Line Item Lifetime Frequency | Google DV360 Line Item Lifetime Frequency | Use this dimension to determine which frequencies are correlated with the most conversions or clicks, and evaluate where a lifetime cap should be set. |
Line Item | Ad Set | The name of a line item. |
Line Item Start Date | Google DV360 Line Item Start Date | The date on which the line item will be eligible to start serving. |
Line Item Status | Google DV360 Line Item Status | The status of a given line item. |
Line Item Type | Google DV360 Line Item Type | The type of line item, such as "Real-time bidding" or "Video real-time bidding". |
Matched Genre Target | Google DV360 Matched Genre Target | Breakdown of Data by Matched Genre Target. |
Measurement Source | Google DV360 Measurement Source | How the data was measured. Possible values include:Measured,Provided and Inferred. |
Campaign ID | Paid Intiative Channel ID | The ID associated with a campaign. |
Campaign | Paid Initiative | Associated with an advertiser, a campaign is a basic framework for managing your advertising. |
Operating System | Google DV360 Operating System | The name of the Operating System. |
Environment | Google DV360 Environment | The environment where your ads served. |
Position in Content | Google DV360 Position in Content | Identifies where an ad was located in relation to other content. Values include in-article, in-banner, in-feed, interstitial, unknown, pre-roll, mid-roll, and post-roll. |
Public Inventory | Google DV360 Public Inventory | Indicates whether or not the inventory was publicly available or sold through a private/direct deal. |
Region ID | Google DV360 Region ID | The ID of a specific geographic region. |
Region | Google DV360 Region | Names of geographic regions, including states (when possible). Use this dimension to identify geographic locations that perform well and perform poorly. |
Rewarded | Google DV360 Rewarded | Breakdown of Data by Possible user rewarded content statuses. |
App/URL ID | Google DV360 App/URL ID | The ID of a name of a site, or mobile app. |
Video Skippable Support | Google DV360 Video Skippable Support | For video ads, indicates if videos are skippable or not. |
Targeted Data Providers | Google DV360 Targeted Data Providers | The data provider(s) of the targeted audience list(s). |
Time of Day | Google DV360 Time of Day | Each hour of the day, represented by 1 to 24. |
YouTube Ad | Google DV360 YouTube Ad | The name of a specific YouTube ad. |
YouTube Ad Group | Google DV360 YouTube Ad Group | The name of the YouTube ad group. Ad groups contain one or more ads. |
YouTube Ad ID | Google DV360 YouTube Ad ID | The ID of a specific YouTube ad. |
YouTube Ad Group ID | Google DV360 YouTube Ad Group ID | The ID of the YouTube ad group. Ad groups contain one or more ads. |
Youtube: Age | Google DV360 Youtube: Age | The age group of your youtube audience. For example: 18-24, 25-34, 35-44, 45-54, 55-64, 65+, or Unknown. |
Youtube: City | Google DV360 Youtube: City | Names of cities of your youtube ad. Use this dimension to identify geographic locations that perform well and perform poorly. |
Youtube: Country | Google DV360 Youtube: Country | Names of countries of your Youtube Ad. Use this dimension to identify geographic locations that perform well and perform poorly. |
Youtube: Gender | Google DV360 Youtube: Gender | The gender of your youtube audience. For example: Male, Female, or Unknown. |
Household Income | Google DV360 Household Income | The household income demographic you’re targeting for your audience. |
Parental Status | Google DV360 Parental Status | The parental status of your audience. For example: Parent, Not a parent, or Unknown. |
Youtube: Region | Google DV360 Youtube: Region | Names of geographic regions, including states (when possible) of youtube audience. Use this dimension to identify geographic locations that perform well and perform poorly. |
Youtube: Zipcode | Google DV360 Youtube: Zipcode | Zipcode of the Locations of your Youtube Ad. |
Audience List ID | Google DV360 Audience List ID | ID of the Audience List. |
Video Content Duration | Google DV360 Video Content Duration | The content duration of your video creative. |
Video Content Live Stream | Google DV360 Video Content Live Stream | Breakdown of Data by Possible content stream types (live streamed , on demand or not specified). |
Video Continuous Play | Google DV360 Video Continuous Play | Whether or not the video impression came from a continuous play environment. Possible values include "continuous", "not continuous", and "not set" (when continuous play information couldn't be determined). Publishers must include the dc_vconp parameter in placement tags for data to populate in this dimension. |
Max Video Duration | Google DV360 Max Video Duration | The maximum duration of a video creative. |
Video Player Size | Google DV360 Video Player Size | The resolution or size of the video player. |
Zip Code ID | Google DV360 Zip Code ID | Zipcode ID of the Locations of your Ad. |
Zip Code | Google DV360 Zip Code | Zipcode of the Locations of your Ad. |