Snapchat Ads Reporting Dimensions
Updated
Leverage this detailed list of all Snapchat dimensions available in Sprinklr's Ads Reporting to gain more insight into your Snapchat Ads. Given below is a list of all Snapchat dimensions, along with their descriptions.
Dimension Name | Sprinklr Dimension Name | Dimension Description |
Date | Date | Breakdown of Data by Date. |
Day | Day Of Week | Breakdown of Data by Day of the Week. |
Age | Age | The age ranges used in targeting for your ad set. |
Campaign | Paid Initiative | Breakdown of Data by Paid Initiative. |
Ad post | Ad Post | Breakdown of Data by your Ad Post. |
Ad Variant | Ad Variant | Breakdown of Data by Ad Variant. |
Ad Set | Ad Set | Breakdown of Data by Ad Set. |
Month Of Year | Month Of Year | Breakdown of Data by Month Of Year. |
Title | Title | Title of your Ad/Ad Variant/Campaign. |
Ad Objective | Ad Objective | The objective that you selected for your campaign. |
Paid Initiative Status | Paid Initiative Status | Status of the campaign. |
Ad Account | Ad Account | Breakdown of Data by Account. |
Ad Set Name | Ad Variant Name | Breakdown of Data by Ad Name. |
Ad group | Ad Account Group | Breakdown of Data by Account Group. |
Age | Snapchat Age Bucket | Breakdown of Data by the age group targeted. |
Country | Snapchat Country | Breakdown of Data by Country of the user. |
Gender | Snapchat Gender | The genders you targeted, or the genders of people who engaged with your ad. |
Snapchat State | Snapchat Region | Breakdown of Data by State of the user. |
Device Make | Snapchat Device | Breakdown of Data by the device make. |
Operating system | Snapchat Operating System | Breakdown of Data by the ID of the interest category targeted. |
Conversion | Conversion Metric | Number of actions as a result of your ads. |
Ad Variant ID | Ad Variant Id | Breakdown by ID of your Ad Variant. |
Ad Status | Ad Set Status | Breakdown by Ad Set Run Status. |
Buying type | Ad Buying Type | The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding or reach and frequency buying. This field is currently only visible at the campaign level. |
Ad post id | Ad Post Id | Breakdown of Data by Post ID. |
Published Date | Published Date | Date Ad was published. |
Ad Account Id | Ad Account Id | ID of the account through which ad is published. |
Campaign Id | Ad Post Campaign Id | This shows the breakdown of results by campaign ID. |
Ad Set Id | Ad Set Id | This shows the breakdown of results by ad set ID. |
Device Operating System | Device OS | Breakdown of Data by Device Operating system. |
Ad Name | Ad Name | This shows the breakdown of results by ad name. |
Name | Name | Breakdown by Name. |
Campaign ID | Paid Initiative Id | This shows the breakdown of results by campaign ID. |
DMA | Snapchat Dma | Breakdown of Data by the demographics targeted (moms, household income, parents, etc.). |
Start Date | Ad Set Start Date | Breakdown of Data by Ad Set Start Date. |
Gender | Gender | Breakdown by gender. |