Dimension Name

Sprinklr Dimension Name

Dimension Description

Date

Date

Breakdown of Data by Date.

Day

Day Of Week

Breakdown of Data by Day Of the Week.

Age

Age

The age ranges used in targeting for your ad set.

Campaign

Paid Initiative

Breakdown of Data by Paid Initiative.

Ad post

Ad Post

Breakdown of Data by your Ad Post.

Ad Variant

Ad Group

Breakdown of Data by Ad Variant.

Month Of Year

Month Of Year

Breakdown of Data by Month Of Year.

Title

Title

Title of your Ad/Ad Variant/Campaign.

Ad Objective

Ad Objective

The objective that you selected for your campaign.

Paid Initiative Status

Paid Initiative Status

Status of the campaign.

Ad Account

Ad Account

Breakdown of Data by Account.

Platform

X Platform

The platforms you targeted or the platforms used by people who engaged with your ad.

Gender

X Gender

The genders you targeted, or the genders of people who engaged with your ad.

Locations

X Location

The geographic regions you targeted or the geographic regions of people who engaged with your ad.

Ad Set Name

Ad Variant Name

Breakdown of Data by Ad Name.

Age

X Age

Breakdown of Data by Age of the user.

Ad group

Ad Account Group

Breakdown of Data by Account Group.

Interests

X Interest

Interests are based on things like what people Tweet and Retweet, what they click on, who they follow, and more.

Keyword

X Keyword

Target audiences by including or excluding keywords and related terms they’ve searched, Tweeted, or from Tweets they’ve engaged with.

Conversion

Conversion Metric

Number of actions as a result of your ads.

Ad Variant ID

Ad Variant Id

Breakdown by ID of your Ad Variant.

Funding Source

X Funding Instrument

The unique ID of the funding source for your campaign/ad group/ad.

Ad Status

Ad Set Status

Breakdown by Ad Set Run Status.

Follower look-alikes

X Handle

Reach people with similar interests to an account’s followers.

Ad Status

Ad Variant Status

Breakdown of Data by Google Ad Status.

Ad post id

Ad Post Id

Breakdown of Data by Post ID.

Funding Instrument ID

X Funding Instrument Id

Breakdown of Data by X Funding Instrument Channel Id.

Published Date

Published Date

Date Ad was published.

Ad Account Id

Ad Account Id

ID of the account through which ad is published.

Campaign Id

Ad Post Campaign Id

This shows the breakdown of results by campaign ID.

Ad Set Id

Ad Set Id

This shows the breakdown of results by ad set ID.

Ad Name

Ad Name

This shows the breakdown of results by ad name.

Name

Name

Breakdown by Name.

Campaign ID

Paid Initiative Id

This shows the breakdown of results by campaign ID.

Promoted Tweet

Promoted Tweet

Tweet which are promoted.

Channel ID

X Ad Channel Id

The ID of the specific channel.

Ad Set Channel ID

X Ad Set Channel Id

The ID of the specific AD Set channel.

Campaign ID

X Campaign Channel Id

The unique ID for each campaign.

Events

X Event

Audiences for event targeting are built based on a number of signals including user Tweet content, behavior, and engagement.

Placements

X Placement

Placement of ads.

Movies & TV Shows

X TV Show

Reach people engaged with specific TV shows and movies, before, during, and after a telecast. The likelihood of someone seeing a movie or TV show is based off their Tweets (in line with when the movie or TV show airs).

Start Date

Ad Set Start Date

Breakdown of Data by Ad Set Start Date.

Funding source credit limit

Funding Instrument Credit Limit

The limit on your credit line.

Funding source remaining credit

Funding Instrument Credit Remaining

The total credit remaining on your credit line.

Funding source end

Funding Instrument End Date

The last day your funding source can spend.

Funding source start

Funding Instrument Start Date

When your funding source can start to spend.

Gender

Gender

Breakdown by gender.