How to Build Dynamic Creatives for Facebook Ads
Updated
Creating the perfect and most effective combination of creatives for Facebook ads in an attempt to isolate the highest-performing combination can be time-consuming. Dynamic Creative is a great tool that allows you to serve your audience with the most high-performing creative combinations.
Dynamic Creative finds the optimized ad creative combinations by taking multiple ad components (such as images, videos, titles, descriptions, and CTAs) and automatically generates combinations of these assets across audiences. The delivery system then optimizes creative components that deliver efficient results for each impression served.
In this article, you'll learn about the following:
Create a Dynamic Creative Ad in Ads Composer
Edit Dynamic Creatives in Ads Manager
Dynamic Creative Reporting Dimensions
Supported Metrics for Dynamic Creative Reporting Breakdown
Reporting Limitations
Note: This capability is only supported for Conversions, App Installs, Traffic, Brand Awareness, Reach, Video Views, Catalog Sales, Conversions (for website destination), Sales New Objective + Catalog, Sales New Objective + Website, and Lead Generation objectives. |
To Create a Dynamic Creative Ad in Ads Composer
1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.
2. On the Create an Ad Campaign window, select a Facebook ad account.
3. Select from one of the following objectives:
Conversions
Brand Awareness
Reach
Video Views
App Installs
Traffic
Lead Generation
Catalog Sales
Conversions (for website destination)
Sales New Objective + Catalog
Sales New Objective + Website
4. Enter the Campaign Details and select the Target Audience for your campaign. Click Next.
5. In the Budget & Schedule section, enter the required details.
6. Under Enter the Dynamic Creative details for all Ad Sets, slide the Toggle icon alongside Dynamic Creative.
7. Select/enter the other details and click Next.
Note: The following Platform Positions are not supported for the selected objective when Dynamic Creative is enabled:
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8. On the Add Creatives to your campaign window, you can add multiple creative fields for Image/Video, Title, Text, Link Description, and Call to Action.
Note
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9. Click Save in the bottom-right corner.
10. Next, on the Selected Creatives window, you can preview all possible creative combinations by clicking Show More Variations in the top-right corner of the Channel Preview pane.
11. On the Dynamic Creative Variations Preview pop-up window, select the respective creative field combination and its preview will generate in the right-hand pane. You can switch between placement previews as well from the top-right corner.
To Edit Dynamic Creatives in Ads Manager
1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.
2. From the top dashboard bar of the Ads Manager window, click Skin.
3. On the Switch Skin pop-up window, select Facebook from the Channels drop-down menu.
4. Click Save in the bottom-right corner of the pop-up window. All your Facebook Campaigns, Ad Sets, and Ads will appear.
5. From the top dashboard bar of the Ads Manager window, click Ads.
6. On the Ads Manager window hover over the Options icon alongside your Dynamic Creative ad and select View & Edit.
Note You can only make changes to the Draft campaigns that have Dynamic Creative enabled at the Ad Set level. |
7. From the Edit pane on the right-hand side, click the Creative tab beneath the ad details.
8. In the Creative Details section, make the required changes to your dynamic ad creatives by adding or removing assets as desired.
9. You can preview all possible creative combinations by clicking Show More Variations in the top-right corner of the Channel Preview pane.
10. On the Dynamic Creative Variations Preview pop-up window, select the respective creative field combination and its preview will generate in the right-hand pane. You can switch between placement previews as well from the top-right corner.
11. In the bottom-left corner of the Ads Manager window, click Review Changes to review your changes.
12. On the Review Ad Variant Changes window, click Save in the bottom right corner to save the changes.
Dynamic Creative Reporting Dimensions
Dimension | Description |
Dynamic Creative Body | View your dynamic creative data by Text. These values are estimated. |
Dynamic Creative Call to Action | View your dynamic creative data by Call to Action. These values are estimated. |
Dynamic Creative Description | View your dynamic creative data by Description. These values are estimated. |
Dynamic Creative Display Url | View your dynamic creative data by Display URL. These values are estimated. |
Dynamic Creative Headline | View your dynamic creative data by Headline. These values are estimated. |
Dynamic Creative Image | View your dynamic creative data by Image. These values are estimated. |
Dynamic Creative Image Url | View your dynamic creative data by Image URL. These values are estimated. |
Dynamic Creative Website Url | View your dynamic creative data by Website URL. These values are estimated. |
Dynamic Creative Thumbnail URL | View your dynamic creative data by thumbnail URL. These values are estimated. |
Dynamic Creative Video Name | View your dynamic creative data by video name. These values are estimated. |
Dynamic Creative Video | View your dynamic creative data by video. These values are estimated. |
Supported Metrics for Dynamic Creative Reporting Breakdown
Metrics | |
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Reporting Limitations
The preview of dynamic creatives is currently not supported in Ads Reporting when using the Ad Post dimension.
On viewing reporting data using the Dynamic Creative Image dimension, only the name of the image file will populate in the reporting widget.
You cannot view reporting data on multiple asset combinations in Ads Reporting.
Dynamic creative breakdowns take 24 hours to populate in Ads Reporting.