Email newsletters serve as an indispensable tool for admins seeking to engage and re-engage advocates. With the increasing importance of personalized communication in today's digital age, email newsletters have become more relevant than ever. This article provides a step-by-step guide on curating and targeting these newsletters, as well as insights into the advocacy reporting dashboards.

Introduction to Email Newsletter Dashboards in Advocacy Reporting 

What are Email Newsletters Dashboards

• Email Newsletter dashboards provide an in-depth look into the deliverability and effectiveness of newsletters sent via an Email Marketing account. 

Significance of the Dashboards 

• Offering admins, a comprehensive snapshot of email performance. 

• Facilitating better reach to advocates beyond the platform. 

• Enhancing adoption through improved communication systems. 

• Assisting in refining re-engagement strategies based on tangible metrics. 

Setting Up Your Email Newsletters Dashboard 

Base Data Source: The foundation of the Email newsletter dashboard is the Audience Activity Data Source. 

Filters for Precision: Given the multi-source nature of the Audience Activity Data Source, implement Activity Type or account filters that focus solely on the Email Marketing account used for dispatching newsletters. Filter recommendations include: 

• Activity Types with the word 'Email'. 

• Conjunction use of the Email Marketing account filter. 

Metrics briefly: 

• Overview Widget: Harness basic metrics to design a counter-type widget highlighting: 

  • Total emails dispatched. 

  • Successful email deliveries. 

  • Open rate of emails. 

  • Click-through rate for internal links. 

  • Un subscription metrics using Activity Type Email Unsubscribe. 

Delving Deeper: Understanding Email Deliverability 

Unravelling the 'Bounce' Metrics: Email delivery is not always successful. The 'bounce' metrics shed light on failed delivery attempts and their underlying reasons. 

• Soft Bounce: Typically, a reflection of transient issues with the recipient’s server or other momentary technical glitches. 

• Hard Bounce: Often indicates irreversible errors, though at times could stem from stringent email security filters. 

Enhancing Data with Outbound Post Dimension: Incorporate this dimension to obtain granular data about individual newsletters. This granular perspective can be pivotal in fine-tuning the overarching email strategy. 

Audience Activity Actor Dimension: To derive a holistic understanding, utilize this widget. It presents data on an individual recipient level, demystifying their interactions with the emails, enabling admins to discern advocates who are actively engaging versus those who are not or have unsubscribed. 

In the realm of Advocacy, communication is the bedrock of fostering strong relationships with advocates. Email newsletters, if utilized effectively, can significantly bolster engagement. Admins equipped with the knowledge to curate, target, and analyse these newsletters are better poised to usher in enhanced advocacy engagement.