Add an Email Marketing Account to publish emails in bulk
Updated
Plan email content, track your email production workflows, measure business activity, and demand generation funnels with Sprinklr's Email Marketing channel.
Persona
Admins can easily add Email Marketing Accounts which can be further used for publishing bulk emails.
Use case
As email remains the most powerful channel available to the modern marketer, Sprinklr’s Email Marketing capability enables you to send bulk emails. This provides you with the ability to plan email content, track your email production workflows, and measure business activity and demand generation funnel.
Add the required Email Marketing Accounts to Sprinklr with just a few easy steps to use them further for publishing bulk emails to your customers and leads.
Value
Set up your Email Marketing Account in just a few easy steps to reach out to your customer and leads more effectively with Sprinklr’s Email Marketing capabilities.
Publish bulk emails, newsletters, and marketing journeys with the added Email Marketing Account and track how your customer and prospects interact with it with the advanced reporting features.
Availability
General Availability for Sprinklr Marketing License
Permission Controlled
How to set-up
It is necessary to get the domain verified as a prerequisite in order to send the emails using the domain. You can follow the following steps to get your domain verified:
Raise a support ticket at tickets@sprinklr.com mentioning your domain that you would like to get whitelisted.
Sprinklr will provide you with the CNAME records to be entered in your DNS (Domain Name System). Your IT Team can help you with this.
Once the CNAME records are added, Sprinklr can verify that the entry is correct and then you can add the Email Marketing Account in Sprinklr with the given domain.
For example, if Acme's marketing team wants to send newsletter to its audience using Sprinklr, Acme must share its domain (acme.com) with Sprinklr raising a support ticket. Sprinklr will then provide you with the CNAME records that has to be entered in your DNS. The entry of the CNAME is verified by Sprinklr and upon successful verification, Acme can add the Email Marketing Account into Sprinklr and use it to publish emails.
After the domain is verified, you can go ahead and create the Email Marketing Account.
How it works
Click the New Tab icon
and select All Settings under Governance Console.
Select Manage Workspace on the left of the Settings Home window.
Select Accounts from the available options.
Click Add Account in the top right corner of the Accounts (Settings) window.
Choose Email Marketing from the list of channels.
Enter the details in the Add Email Marketing account window. For more information, see Add Email Marketing Account—Field Descriptions.
Click Save in the bottom right corner to save the account details.
Add Email Marketing Account—Field Descriptions
Term | Description |
Upload Picture | Upload a picture you want to associate with your email marketing account. |
Display Name | Enter a name which will be displayed to others. |
Email | Enter the email address. |
From Name | Enter the name with which emails shall be sent to customers. |
Reply to | Enter the name of the user to which customers shall reply over email. |
Unsubscribe Mail to | Enter the email id of the receiver who will receive emails when an end user unsubscribes. |
User Frequency Capping | Enter the maximum limit of the number of emails you can send to the end user within a given time frame. |
User Frequency Capping Time Unit | Select the time unit for the user frequency capping. |
Account Frequency Capping | Enter the maximum limit of the number of emails you can send from a specific account within a given time frame. |
Account Frequency Capping Time Unit | Select the time unit for the account frequency capping. |
Best practices
You can grant permissions for various actions to different users and user groups for governance purposes using the permission section in the Add Account window.