The 'Analytics' feature in the left bar of the advocacy site enables advocates to track the performance of their shared posts across different channels and view overall account-level engagement. 

Advocates can find their activity stats like total shares/ share attempts, clicks their shared posts have got, and their rank in the leaderboard. 

Moreover, Analytics board even shows account level and the post level stats of shared posts 

Importance

• The Analytics tab is crucial for advocates as it allows them to assess their impact, optimize content, and stay motivated through leaderboard rankings.  

• It aids platform administrators in evaluating program success and making informed improvements. 

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