'External Post Creation' via Native Publisher empowers Advocates with the ability to create and publish their own content directly to their connected social accounts.  

Content being published through the External Publisher on the Advocacy Site does not need to be pre-approved by administrators. Advocates can curate and share content directly to their social media accounts.  

Importance

• Scheduling – Enables advocates to schedule content ahead of time, ensuring a timely presence on all connected social channels and providing a convenient publishing experience.  

• Self-Brand Management – Empowers employee advocates by bringing the capabilities of Sprinklr to their fingertips, allowing them to publish content seamlessly across various social channels without the need to navigate through multiple tabs.  

• Reporting – Empowers advocates to measure the performance of all the content they publish across a wide range of channels from a single unified interface.  

• Gamification Points – External Publishing allows Advocates to gain an advantage in terms of Gamification, by earning points set aside specifically for External Publisher. 

How to Create a Post

Advocates can create and publish diverse content (text, links, images, videos) using the Create External Post feature. They can also use the Brand’s assets for easy creation of a post. 

They can share on Facebook, Instagram, LinkedIn, and Twitter. For LinkedIn and Twitter, posts go through the API, while advocates manually trigger sharing on Facebook and Instagram via the Sprinklr Extend mobile app. 

To Publish Your Own Content in Advocacy 

1. Logging into Advocacy, on the top left corner of the homepage click Create Post icon and select Create External Post from the drop-down menu. 

2. Admins will see an additional option called Create Advocacy Post under the Create Post drop-down menu, which is for uploading pre-approved content, but most users won’t need or view this. 

3. In the Create External Post window, select the required account in the Accounts field. Each of these channels has different options for the post type. For example, when posting to Instagram, you can choose to create a Post, Story or Reel.

4. Once you have selected the Twitter account you would like to publish to, enter the content for the post in the Enter Message box. 

5. You can tag or @mention X and LinkedIn accounts(Companies as well as Profiles who have connected their LinkedIn accounts to Advocacy) in your posts. Type "@" and then begin typing an X or LinkedIn account name in the box. You’ll then see a drop-down list of potential accounts you can mention. Select the account you want from the list and continue typing your message. 

6. Under Add Media, upload the desired Photo or Video from your device. You can either click and select the file or just click and drag. 

7. The preview of the post will render on the right pane.  

8. Click Share in the bottom right corner to publish the post on the selected account immediately. 

9. You can also schedule your post for a future date and time by clicking the Schedule Post in the bottom right corner. Select the month, date, and time of publishing.

10. Click Confirm to save your changes.