User Generated Content (UGC) refers to the Content Suggestions made by the advocates who are part of the program. It enables brands to leverage real experiences, opinions, and stories from their advocates. It helps amplify the brand's message, build credibility, and foster a sense of community amongst the advocates.  

Importance

By encouraging and promoting Content Suggestions, brands can help unleash the creativity of their advocates to drive brand awareness, trust, and customer engagement. 

How to suggest content? 

On the home page, advocates can find the option to suggest content conveniently located in the top right corner 

Types of Content Advocates can suggest: 

Image Suggestion – Advocates can suggest a picture/ multiple pictures of some event or news along with a title and caption.  

Video Suggestion – Advocates can suggest videos of some event or news along with a title and caption. 

Link Suggestion – Advocates can suggest links of interesting and engaging articles about various company news and announcements. They can just paste the link in the description box and it automatically pulls the link preview along with the title and description. 

Size limit for images, gif and videos: 

Supported media types: jpeg, png, gif, mp4, mov, webm 

Maximum media size: 15MB (per media), Video: 200MB (per media) 

Number of images that can be uploaded: 10 

How to track suggested content? 

1. Advocates can go to their Profile section to view their content suggestions.  

2. They can see the status (Approved, Rejected, Verification Required) of their suggestions.  

3. Advocates can also track the posts published from their suggestions by clicking the "View Published Posts" button on the content suggestion. They can also get insights into the engagement that the posts have received on the site.  

4. Suggester also receives a notification on the platform when a content suggestion gets approved, rejected or published – this helps advocates stay updated on their contributions and impacts.  

Best Practices 

Suggesting made easier with Bookmarklet! 

1. UGC Bookmarklet is designed to make suggesting to Advocacy easier and more seamless than ever before! 
   You can setup the bookmarklet by dragging the Advocacy Bookmarklet Link and dropping it on your browser's bookmark bar.  

2. Next time whenever you find an interesting article on web, just click on the bookmark and voila!  

3. This will go in the UGC queue, and will be suggested to the Admin.

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