Pinterest reporting glossary
Updated
In this article, you learn about all the reporting metrics & dimensions available for Pinterest.
Pinterest account metrics
Metrics | Description |
Pinterest User Board Count | The number of Boards by the Pinterest Account. |
Pinterest User Followers | The number of Followers of the Pinterest Account profile. This is not the same as Pinterest Board Followers. |
Pinterest User Followings | The number of people the Pinterest Account is following. |
Pinterest User Likes | The number of pins liked by the Pinterest Account. |
Pinterest User Low Engagement Board Count | The number of Pinterest Boards with low engagement. |
Pinterest User Pin Count | The number of Pins on the Pinterest Account. |
Pinterest User Daily Engagement Rate | The total engagements on Pins of the Pinterest Account are divided by the total number of times your Pins were seen. Engagements include saves, Pin clicks and outbound clicks. |
Pinterest User Daily Engagements | The total number of engagements on Pins of the Pinterest Account. This includes saves, Pin clicks, outbound clicks and carousel card swipes. |
Pinterest User Daily Impressions | The number of times Pins of the Pinterest Account were shown on screen. |
Pinterest User Daily Outbound click rate | The total number of clicks to the destination URL associated with pins of the pinterest account divided by the total number of times your Pins were on screen. |
Pinterest User Daily Outbound clicks | The number of times people perform actions that lead them to a destination off Pinterest. |
Pinterest User Daily Pin click rate | The total number of clicks on Pins of the Pinterest Account on or off Pinterest divided by the total number of times your Pins or ads were on screen |
Pinterest User Daily Pin clicks | The total number of clicks on Pins of the Pinterest Account on or off Pinterest. |
Pinterest User Daily Save Rate | The total saves of Pins of the Pinterest Account divided by the total number of times your Pins were on screen. |
Pinterest User Daily Saves | The number of times people saved a Pin of the Pinterest Account to a board. |
Pinterest post metrics
Metrics | Description |
Pin Domain | The domain name from where the Pinterest Pin originated. |
Agent Pinterest Pin Comments | The number of comments on a Pinterest Pin by an agent. |
Pinterest Pin Comments | The number of comments on a Pinterest Pin. |
Pinterest Pin Comments Trend | The number of comments on a Pinterest Pin. This is a trend metric, presenting a value by the Date of engagement. |
Agent Pinterest Pin Repins | The number of repins on a Pinterest Pin by an agent. |
Pinterest Pin Repins | The number of repins on a Pinterest Pin. |
Pinterest Pin Repins Trend | The number of repins on a Pinterest Pin. This is a trend metric, presenting a value by the Date of engagement. |
Agent Pinterest Pin Saves | The total number of times agent saved your Pins to a board. |
Pinterest Pin Saves | This metric gives an aggregated count of repins. As defined by Pinterest, this includes aggregated stats from all other versions of that same Pin that exist in Pinterest's corpus of over 80 billion Pins - matched by exact image signature and destination URL. |
Pinterest Pin Saves Trend | This metric gives an aggregated count of repins. As defined by Pinterest, this includes aggregated stats from all other versions of that same Pin that exist in Pinterest's corpus of over 80 billion Pins - matched by exact image signature and destination URL. This is a trend metric, presenting a value by the Date of engagement. |
Pinterest Pin Last 90 Days Engagement | The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks. |
Agent Pinterest Pin Last 90 days Clicks | The total number of times an agent has clicked on your Pin to a destination on or off of Pinterest in the last 90 days. |
Pinterest Pin Last 90 days Clicks | Total clicks in Last 90 days. |
Agent Pinterest Pin Last 90 days Closeups | The total number of times an agent viewed a close-up version of your Pin in the last 90 days. |
Pinterest Pin Last 90 days Closeups | Total closeups in the last 90 days. |
Agent Pinterest Pin Last 90 days Impressions | The total number of times your Pins were shown in the last 90 days. |
Pinterest Pin Last 90 days Impressions | Total impressions in the last 90 days. |
Agent Pinterest Pin Last 90 days Video Views | The number of views for at least 2 seconds with 50% of video in view in the last 90 days. |
Pinterest Pin Last 90 days Video Views | Total video views in the last 90 days. |
Agent Pinterest Pin Last 90 days Video Watch Time in milliseconds | The average time in milliseconds an agent spent watching your video in the last 90 days. |
Pinterest Pin Last 90 days Video Watch Time in milliseconds | Total video watch time in the last 90 days, which is measured in milliseconds. |
Pinterest dimensions
Dimensions | Description |
Pin Domain | The domain name from where the Pinterest Pin originated. |
Pinterest Board Name | The name of the Pinterest Board. |