TikTok Reporting Glossary
Updated
Leverage this detailed list of TikTok reporting metrics to generate reports on TikTok campaigns and improve their performance.
Steps to generate reporting for TikTok Business
Click the New Tab icon
. Under the Sprinklr Social tab, click Reporting within Analytics.
Click Create Dashboard in the top right corner.
On the Create Dashboard pop-up window, enter a Name for the dashboard.
Select Folder and Starter Dashboard from the given options in the respective fields.
Under the Tags field, enter or select appropriate tags for your reporting dashboard.
Click Create in the bottom right corner.
TikTok reporting metrics
Certain caveats around TikTok account reporting
All metrics from TikTok include both paid and organic data sourced from the API. You can segregate these into paid and organic categories using Unified Analytics.
TikTok makes backfill data available for up to 60 days prior to the time of making an API request for metrics for Account Metrics. However, for TikTok followers, backfill is not possible even for a single day as API only provides a snapshot of followers at the very instant of the API call.
TikTok Data Sync frequency:
Metrics
Sync Frequency
Duration
Account Level
Every 6 hours
-
Post Level
Every 3 hours
0-10 days
Post Level
Once a Day
11-60 days
Post level metrics
Metric | Description | Paid Or Organic |
TikTok Video Views | The total number of views the video has received. | Paid + Organic |
TikTok Video Views Trend | The total number of views the video has received. This is a trend metric, presenting a value by the Date of engagement. | Paid + Organic |
TikTok Video Likes | The total number of likes the video has received. | Paid + Organic |
TikTok Video Likes Trend | The total number of likes the video has received. This is a trend metric, presenting a value by the Date of engagement. | Paid + Organic |
TikTok Video Comments | The total number of comments the video has received. | Paid + Organic |
TikTok Video Comments Trend | The total number of comments the video has received. This is a trend metric, presenting a value by the Date of engagement. | Paid + Organic |
TikTok Video Shares | The total number of times the video has been shared. | Paid + Organic |
TikTok Video Shares Trend | The total number of times the video has been shared. This is a trend metric, presenting a value by the Date of engagement. | Paid + Organic |
TikTok Video Reach | The total number of unique viewers who viewed the video. | Paid + Organic |
TikTok Video Reach Trend | The total number of unique viewers who viewed the video. This is a trend metric, presenting a value by the Date of engagement. | Paid + Organic |
TikTok Video Watched To Completion Rate | Percentage of unique viewers who viewed the whole video. | Paid + Organic |
TikTok Video Watched To Completion Rate Trend | Percentage of unique viewers who viewed the whole video. This is a trend metric, presenting a value by the Date of engagement. | Paid + Organic |
TikTok Video Total Time Watched in Seconds | The total watch time of the video across all views. | Paid + Organic |
TikTok Video Total Time Watched in Seconds Trend | The total watch time of the video across all views. This is a trend metric, presenting a value by the Date of engagement. | Paid + Organic |
TikTok Video Average Time Watched in Seconds | Average watch time for video across all views. | Paid + Organic |
TikTok Video Average Time Watched in Seconds Trend | Average watch time for video across all views. This is a trend metric, presenting a value by the Date of engagement. | Paid + Organic |
TikTok Video Impressions Percentage By Source | The Source-wise percentage distribution of Impressions. Must be used in conjunction with dimension TikTok Video Source. | Paid + Organic |
TikTok Video Viewer Percentage By Country | The country-wise percentage distribution of video viewers . This information is available for the top 10 countries only. | Paid + Organic |
Account level metrics
Metric | Description | Paid Or Organic |
TikTok Account Likes | The total number of likes received across business accounts videos. This metric is available per day. | Account-Level |
TikTok Account Comments | The total number of comments received across business accounts videos. This metric is available per day. | Account-Level |
TikTok Account Shares | The total number of times the business accounts videos have been shared. This metric is available per day. | Account-Level |
TikTok Account Video Views | The total number of times the business accounts videos have been viewed. This metric is available per day. | Account-Level |
TikTok Account New Followers | The total number of new followers for the business account as of the specified day. This metric is available per day. | Account-Level |
TikTok Account Profile Views | The total number of times the business accounts profile has been viewed. This metric is available per day. | Account-Level |
TikTok Account Followers | The total number of followers for the business account as of the specified day. | Account-Level |
TikTok Last 60 Days Follower Percentage By Country | Country distribution of business accounts followers. This information is available as an aggregate of the previous 60 days. This information is not available for accounts with less than 100 followers. | Account-Level |
TikTok Last 60 Days Follower Percentage By Gender | Gender distribution of business accounts followers. This information is available as an aggregate of the previous 60 days. This information is not available for accounts with less than 100 followers. | Account-Level |
TikTok Page Followers Online By Hour | The number of followers online in each hour of the day. This information is available per day. This information is not available for accounts with less than 100 followers. | Account-Level |
TikTok Total Subscribe(Page Event) | Indicates the total subscriptions on a page. | Account-Level |
Dimensions
Dimension | Description | Paid Or Organic |
TikTok Video Source | This dimension represents the source of user views or impressions on TikTok. Following sources are received from the channel:
| - |
TikTok Hour of Day | You can use this dimension to create a widget using the user's local timezone. |