How to Setup an Engagement Dashboard for Ad Comment Moderation via API Columns

Updated 

Manage your team's response workflows from organized dashboards and get access to the right tools to deliver the best possible customer experience.

Engagement Dashboards within Sprinklr provide a way to manage your team's response workflows from organized dashboards. Sprinklr allows you to manage inbound messages across social channels through clear workflows that let you route and prioritize messages, respond, and provide quick and accurate resolutions.

With customizable Engagement Dashboards, you can configure views that give your team the right context and tools to deliver the best customer experience.

Use cases of Engagement Dashboards

  • Flexible Workflow Options

  • The ability to custom-configure Dashboards to your preferred view

  • The option to export column contents to an Excel spreadsheet

  • The ability to search within an Engagement column by keyword, user, or message tag

  • Bulk actions to be taken on multiple messages across multiple columns; in particular:

    • Using the Paid Status Detection Macro to retro-tag messages as being from paid or organic posts (see here)

    • Using the Dark Status Detection Macro to retro-tag messages as being from dark or published posts (see here)

  • Third-pane actions containing message and profile information, all in a single location.

Note

Normally it is recommended to set up Workflow/Queue based columns in an Engagement Dashbaord, but this article will show you how to set up an Ad Comment Moderation Dashboard using API/Channel based columns.

To set up an Engagement Dashboard

  1. Click the New Tab icon. Under the Sprinklr Social tab, click Engagement Dashboards within Engage.

  2. In the top right corner of the Engagement Dashboards window, click Add Column.

  3. On the Add Column window, select the desired channel (Facebook, Twitter, LinkedIn, Pinterest, or TikTok) from the given options.

  4. Select the desired column type from the given options on the Add New (Channel) Column window.

  5. On the Add New (Channel) Column window, fill in the required details. For more information, see "Column Configuration Details by Channel" below.

  6. Click Create Column in the bottom right corner. The end result should look something like this:

Column Configuration Details by Channel

Column Title

Facebook Ad Comments

Facebook Dynamic Ad Comments

Facebook Organic Comments

Facbeook Ad Replies

Facebook Organic Replies

Column Category

Facebook

Facebook

Facebook

Facebook

Facebook

Column Type

Comments

Facebook Dynamic Posts Comments

Comments

Replies

Replies

Notify New Messages

N

N

N

N

N

Sort

Descending

Descending

Descending

Descending

Descending

Color

#3B5998

#3B5998

#3B5998

#3B5998

#3B5998

Default Date Range

Lifetime

Lifetime

Lifetime

Lifetime

Lifetime

Post Type

All

Brand Post

With Brand Comments

All

All

All

All

Comment Type

Fan Comment

Fan Comment

All

All

Sponsored Post

Yes

No

Yes

No

Show Edited

All

All

Reply Type

Fan Reply

Fan Reply

Column Title

Instagram Ad Comments

Instagram Organic Comments

Instagram Ad Replies

Instagram Organic Replies

Column Category

Facebook

Instagram

Facebook

Instagram

Column Type

Instagram Dark Post Comments

Comment

Instagram Dark Post Replies

Replies

Notify New Messages

N

N

N

N

Sort

Descending

Descending

Descending

Descending

Color

#3B5998

#833AB4

#3B5998

#833AB4

Default Date Range

Lifetime

Lifetime

Lifetime

Lifetime

Post Type

Brand Post

Comment Type

Fan Comment

Fan Comment

All

All

Reply Type

Fan Reply

Column Title

Twitter Ad Replies

Twitter Organic Replies

Column Category

Twitter

Twitter

Column Type

Replies

Replies

Notify New Messages

N

N

Sort

Descending

Descending

Color

#55ACEE

#55ACEE

Default Date Range

Lifetime

Lifetime

Post Type

Others Post

Others Post

Sponsored Post

Yes

No

Column Title

LinkedIn Ad Comments (Boosted)

LinkedIn Ads Comments (Dark)

LinkedIn Organic Comments

LinkedIn Ads Replies (Dark)

LinkedIn Organic Replies

Column Category

LinkedIn

LinkedIn

LinkedIn

LinkedIn

LinkedIn

Column Type

Company Status Comments

Direct Sponsored Contents

Company Status Comments

Direct Sponsored Contents

Company Status Replies

Notify New Messages

N

N

N

N

N

Sort

Descending

Descending

Descending

Descending

Descending

Color

#007BB5

#007BB5

#007BB5

#007BB5

#007BB5

Default Date Range

Lifetime

Lifetime

Lifetime

Lifetime

Lifetime

Comment Type

Fan Comment

Fan Comment

Sponsored Post

Yes

No

No

Show Edited

All

All

Reply Type

Fan Reply

Category

Company Status Comments

Company Status Replies

Column Title

TikTok Ad Comments

TikTok Organic Comments

TikTok Ad Replies

TikTok Organic Replies

Column Category

TikTok

TikTok

TikTok

TikTok

Column Type

Ad Comments

Comments

Ad Replies

Replies

Notify New Messages

N

N

N

N

Archived

FALSE

FALSE

FALSE

FALSE

Sort

Descending

Descending

Descending

Descending

Color

#000000

#000000

#000000

#000000

Default Date Range

Lifetime

Lifetime

Lifetime

Lifetime

Post Type

Others Post

Others Post

Others Post

Others Post