Sprinklr Link in Bio feature enables brands to create and manage an immersive micro-site, providing people with an opportunity to explore the best products the brand has to offer. It allows marketing channels to introduce users to their next great discovery, and provides a powerful call-to-action (CTA) that can be added to social and organic posts, allowing visitors to be redirected to a destination of brand's choice.

Sprinklr Link in Bio creates opportunities for brands to:

• Tag posts with any URL, allowing followers to access blogs, products, or articles from the brand's bio.

• Tag multiple products and links within the same post, enabling followers to move seamlessly from inspiration to information to purchase in a single step.

You'll need a business Instagram/TikTok account added in Sprinklr to be able to use Link in Bio. You can post on your LiB site via Quick Publisher itself and to manage already published posts you can go to Manage Sprinklr Link in Bio Feed.

To setup a new Link in Bio site, follow the steps mentioned below.

How to Set Up Link in Bio Site

1. Click the New Tab icon. Under the Sprinklr Social tab, click Sprinklr Link in Bio within Engage.

2. In the Sprinklr Link in Bio window, click Create New in the top right corner.

3. Under the Overview section in the Create Link in Bio window, fill in the required details. For further details, see: Overview - Field Description.

4. ​Once the Link in Bio Site is created, in the Sprinklr Link in Bio window, hover over the Options icon with three dots and select the desired option from the list of options. The following options are available for the Sprinklr Link in Bio:

   • Edit Sprinklr Link in Bio: Allows you to make the desired changes to customize your Link in Bio Site setup like Edit LiB Template, Add Promotional Card, Setup Custom URL, Custom Background Image, Social Channel re-direction etc. For more information, please refer to the KP article linked below.

   • Manage Sprinklr Link in Bio Feed: Allows you to select existing posts from Instagram/TikTok to add to Link in Bio feed and tag product/links for allowing visitors to be redirected to a destination of brand's choice corresponding to each post. You can also add a Link in Bio only post. For more information, see KP article link.

   • View Sprinklr Link in Bio-Performance: Allows you to measure the performance of your Link in Bio Site across various parameter. It contains analytics related to Vistor Count, Button/Link Click, Registered Email etc. For more information, see KP article link.

Overview - Field Description

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