‎Location Customization for Facebook Assets

Location Customization for Facebook Assets

Updated

2 years ago

While creating a new creative for your Facebook campaign, you can customize your ad creatives for different geo locations by enabling Location Asset Customization (LocAC). It will allow you to customize creatives based on a user's geography. This capability is very similar to Language Customization with the only difference of customizing geo-locations for your ad creatives.

Each customization defines the geo-locations of the people who can view those assets during ad delivery. LocAC prevents brands from sacrificing audience size for creative relevance, simplifies campaign structures, and improves efficiency. This capability will be especially relevant and beneficial for advertisers delivering campaigns to multiple locations.

Note

Location Customization is an API-only capability currently unavailable on Facebook Ads Manager. Use Sprinklr Marketing (Ads) to leverage this capability for your Ads fully.

In this article, you'll learn about the following:

Value Proposition

CUSTOMER	PROBLEM	SOLUTION
Location Dependent Business	Splitting of audiences into smaller groups (different Ad Sets) reduces the amount of data for Facebook's optimization algorithm. Provide different links within the same Ad while promoting across multiple countries with different websites.	Tailor your ad creatives for users according to geo-targeting types like countries, regions, cities, geo markets, etc. No need for creating audience segments (as done earlier) as the Facebook AI used for optimization has more data pushing towards improved performance. House all creatives as sub-segments for all locations within the same Ad Set. Dynamically serve creatives to specific segments of a larger audience group. Set up different messaging against different regions, such as New York vs. Texas, without having to split the target audience.

Things to Remember

Placement Asset Customization (PAC) and Location Asset Customization (LocAC) are supported together. However, the media will be governed by PAC and the remaining assets will be governed by LocAC. A maximum of 50 unique combinations of placement and location can be made when leveraging Location and Placement Asset customization together.
Language Asset Customization (LAC) and Location Asset Customization are not supported together.
You can add up to 50 customizations using Location Asset Customization.
Each LocAC creative supports using either a single image or a single video Ad format.
All placements are supported for Location Customization.
You can only provide one item as the Call to Action (CTA) type.

To Set Location Customization in Ads Composer

Click the New Tab icon . Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.
On the Ads Composer window, select your Facebook Ad account.
In the Campaign Details section, choose the supported campaign Objective from Select Objective for your Campaign.
Enter the other details for your campaign by following the campaign creation workflow and proceed to the Creatives section.
In the Creatives section, select Create new creative.
Select the Post Type for your creative. Location Customizations is only supported for Media Post post type.
Scroll down to the Website URL checkbox to add a Website URL to your creative. This is required to enable Location Customization for your asset.
Under Creative Details, slide the Toggle icon alongside Location Customization to use location segments that are covered within the confines of your Ad Set’s location targeting.
Note
You can add up to 50 customizations for LocAC.
Click Manage location customizations to add one or more secondary locations.
On the Manage location customizations window, enter the ad creative details (Website URL, Headline, Text, etc.) for the Default location. The default rule matches a creative asset to people who do not satisfy any of the preceding customized specifications.
Under Secondary locations in the left pane, click Add secondary location. Select one or more locations of your choice from the drop-down menu and enter the ad creative details (Website URL, Headline, Text, etc.) for that location segment. You can also change the Image/Video for each location segment.
Similarly, add multiple locations and customize your ad. You can easily delete your selection by hovering over the saved secondary location in the pane and clicking the Delete icon .

Tip
Click the Bulk Import icon alongside the Search Location field to import multiple geo-locations in bulk. This is similar to importing locations at the Ad Set level.
Note
You can enter a location-specific Website URL for each language. Otherwise, your website URL remains the same for each language.
Click Save in the bottom-right corner. In the Ad Preview pane to the right, you can switch between the selected geo-location segments for the creative preview from the location drop-down menu.
Click Save in the bottom-right corner and proceed to publish your campaign. For more information, see Compose Facebook and Instagram Ads.

To Set Location Customization in Ads Manager

Click the New Tab icon . Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.
From the dashboard bar of the Ads Manager window, click Ads.
On the Ads Manager window, hover over the Options icon alongside the desired Facebook ad and select View & Edit.
From the Edit pane on the right-hand side, click the Creative tab beneath the ad details and select Create or Edit under Creative Type.
Under Creative Details, slide the Toggle icon alongside Location Customization to use location segments that are covered within the confines of your Ad Set’s location targeting.
Click Manage location customizations to add one or more secondary locations and follow Steps 10 and 11 outlined in Location Customization in Ads Composer.
From the bottom-right corner of the Ads Manager window, click Review Changes to review your changes.
On the Review Changes window, click Apply Changes in the bottom right corner.