Facebook Offline Conversions
Updated
Within Facebook Offline Conversions, you can see the data available in your Facebook Offline Event Manager. Facebook Offline Conversion helps you to keep a record of the high-value transaction events that occur offline, such as in-store purchases or phone transactions, bookings, and more. You can view these Offline Conversions and the records associated with them in Sprinklr. Offline Conversion tracking within Sprinklr provides more ways for your team to access important data that can inform your advertising strategy.
Offline Event Manager in Facebook's Business Manager
To View Facebook Offline Conversions
- Click the New Tab icon
. Under the Sprinklr Marketing (Ads) tab, click Tools and Settings within Plan.
- On the Ads Settings window, click Facebook Offline Conversions within the All Settings section.
- On Facebook Offline Conversions window, you can view all the events with their start and end dates. For more information, see Facebook Offline Conversions — Field Descriptions.
To Add Individual Ads to Offline Conversions
- Click the New Tab icon
. Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.
- Hover over the Options icon
alongside the desired Facebook Campaign that houses the Ad you want to add offline conversions to and select View and Edit.
- In the Edit pane, select the Ad to which you want to add offline conversions.
- Scroll down to the Tracking section in the middle pane and select the desired offline event set(s) to use for offline tracking from the Offline Event Set drop-down menu. Note that you do not need to add offline event sets that are auto tracked.
- Click Review Changes in the bottom right corner.
- Click Apply Changes in the bottom right corner of the Review Changes window to execute all the changes.
Facebook Offline Conversions — Field Descriptions
| Term | Description |
| Name | View the name of the events that are added to Facebook Offline Conversions to record the offline conversions data. |
| Total Records | View the total number of records that have been uploaded to this event set. |
| Matched Records | View the estimated number of records in the offline event set that has been accurately matched with people on Facebook. |
| Start Date | View the start date on which events in the offline event set started to record. |
| End Date | View the end date on which events in the offline event set stopped to record. |
| Last Upload Time | View the last upload time. |
| Last Upload Url | View the last upload URL. |