What is Meta Advantage+ Creative?

Meta Advantage+ Creative is a feature supported by Meta that is now available within Sprinklr and empowers users to optimize their ad images using the 'Standard Enhancements' toggle. By leveraging Meta's advanced algorithms, this feature enhances ad creatives, seamlessly bridging the gap between Meta and Sprinklr.

Why use it?

Meta Advantage+ Creative offers a valuable way to elevate the performance of your ad creatives by applying standardized enhancements. It is designed to help you make the most of your advertising campaigns.

Ads Composer & Ads Manager

Accessing the 'Advantage+ Creative' button will open a window with the 'Standard Enhancements' toggle in both the Ads Composer and Ads Manager workflows. This allows you to apply these enhancements to your ad creatives easily. This will show the previews of the Ad Creative under different enhancements.

The Advantage+ Creative can be found at the Creatives level:

Upon toggling the Advantage Creative, we can find a new preview option occurs over the Preview Screen as follows:

Upon toggling the Advantage+ Creative, the Standard Enhancements are toggled on:

• Brightness and Contrast - Automatically adjust the brightness and contrast of your ad creative when it can improve performance

• Relevant Comments - Automatically adjust the relevant comments of your ad creative when it can improve performance

• Text Combinations - Automatically adjust the text combination of your ad creative when it can improve performance

• Vary Aspect Ratio - Automatically adjust the aspect ratio of your ad creative when it can improve performance

Please note that upon toggling Advantage Creative, all of the above enhancements are selected as active, and individual enhancements cannot be enabled or disabled as that is limited by API currently.

Meta decides which enhancement would work the best for the creative, and accordingly decides to enhance the image for the creative.

Boost Post & Auto Boost

The behavior in these workflows mirrors that of the Ads Composer. Clicking on the 'Advantage+ Creative' button will open the modal, giving you the option to utilize standard enhancements.

Paid Rules

For these workflows, you'll find an action option for 'Standard Enhancements,' with choices for 'Yes' or 'No.' This flexibility allows you to tailor the feature to your specific campaign needs.

Bulk Import

A new column labeled 'Advantage+ Creative Standard Enhancements' will be introduced, featuring values of 'Yes' or 'No.' This enables efficient management of enhancements in bulk.

Additional Notes

• Editing after Publishing: You have the flexibility to edit the ad variant to enable or disable the 'Standard Enhancements' toggle even after the ad has been published. This gives you greater control over your creative optimization.

• Objectives Supported: The feature supports a wide range of campaign objectives, including Traffic, App Promotion, Engagement, Sales, and Leads. Whatever your campaign goals, Meta Advantage+ Creative can help.

• Post Types Supported: Standard Enhancements are compatible with Media Posts, including Single Images or Videos. This ensures that you can enhance a variety of creative content.

• Ads Reporting: A new dimension, 'Advantage+ Creative Standard Enhancements,' will be available in Ads Manager and Ads Reporting, enabling you to track the impact of these enhancements on your ad performance.

With Meta Advantage+ Creative, you have a powerful tool at your disposal to optimize your ad creatives effortlessly. Whether you're looking to improve performance, streamline workflows, or enhance your creative content, this feature has you covered.