Facebook  is becoming a great social media platform for businesses. We shared reasons for your brand to be on Facebook in this article. Once your brand onboards on Facebook, there are multiple use cases to leverage it for customer experience management. This article covers some of these use cases:

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1. Engage better with your audience 

   • Leverage Smart triaging capabilities of Sprinklr to classify messages with relevant categories : Engageable, Enquiry, Lead, compliment, Non-Engageable and respond to customer queries efficiently. This helps you save your community manager’s valuable time.

   • With Sprinklr, you can use macros to apply multiple actions with just a single click. You can also configure Rules to Auto-Respond to Messages. Using these, you can immediately respond to customers who engage with your social media accounts at any time.You can view more engagement capabilities offered by Sprinklr in this section: Send Direct Messaages Through Facebook Messenger​

2. Publish content creatively

   • Use Editorial Calendar to plan and schedule your Facebook  posts in advance. You can also customize your Editorial Calendar to monitor organic and paid content in a comprehensive view to provide your team insight into content strategy and efficient collaboration.

   • Publish live videos of product demos or launches, and carousel posts to show off different product features.Here are the articles to help you with the steps to publish live videos & carousel posts

     ​Create a Facebook Live Video Post​

     ​Create a Facebook Carousel Post​

   • ​ Leverage Facebook's targeting options to reach specific audiences based on their interests, behaviors, or demographics.

3. Analyze your performance from Facebook reports:

   • Measure engagement: Facebook reports can show you how your audience is engaging with your content, including likes, comments, shares, and clicks. This information can help you understand what type of content resonates with your audience and what you should be posting more or less of.

   • Evaluate ad performance: If you run Facebook ads, reports can help you evaluate their performance. You can see how many people have seen your ads, how many have clicked through to your website, and what your cost per click or cost per impression is.

   • Optimize your strategy: By using Facebook reports to understand what's working and what's not, you can optimize your social media strategy. You might adjust the frequency or timing of your posts, experiment with different types of content, or invest more in ads that are performing well. Here is the knowledge article to know more about Facebook post reports Account Performance.​

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To know all the capabilities supported with Facebook in detail, please go through this knowledge portal article:Facebook Capabilities and Limitations.​