Metric

Description

Facebook Total Video Views (Viewed for 3 seconds or more)

The total number of times your video was viewed for 3 seconds or viewed to the end, whichever happened first.

Facebook Total Video Unique Views (Viewed for 3 seconds or more)

The number of unique people who viewed your video for 3 seconds or viewed to the end, whichever happened first.

Facebook Total Video Clicked-to-Play Views (People clicked to play & viewed it for 3 seconds or more)

The number of times people clicked to play your video and viewed it for 3 seconds or viewed it to the end, whichever happened first.

Facebook Total Video Organic Views (Viewed for 3 seconds or more)

The number of times your video was viewed for 3 seconds or viewed to the end (whichever happened first) without paid promotion.

Facebook Total Video Organic Unique Views (Viewed for 3 seconds or more)

Number unique viewers who watched for 3 seconds or viewed to the end (whichever happened first) without paid promotion.

Facebook Total Video Paid Views (Viewed for 3 seconds or more)

The number of times your video was viewed for 3 seconds or viewed to the end (whichever happened first) with paid promotion.

Facebook Total Video Paid Unique Views (Viewed for 3 seconds or more)

The number of unique viewers who watched for 3 seconds or viewed to the end (whichever happened first) with paid promotion.

Facebook Total Video Auto-Played Views (Video started playing automatically & people viewed it for 3 seconds or more)

Number of times your video started automatically playing and people viewed it for 3 seconds or viewed it to the end, whichever happened first.

Facebook Total Video Sound-On Views (Viewed with sound for 3 seconds or more)

The number of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first.

Facebook Total Video Play Count

The total number of times a video is played.

Facebook Total Video Views (Viewed for 95% or complete)

The number of times your video was viewed for 95% or complete.

Facebook Total Video Unique Views (Viewed for 95% or complete)

The number of unique viewers who watched for 95% or complete.

Facebook Total Video Auto-Played Views (Video started playing automatically & people Viewed for 95% or complete)

The number of times your video started playing automatically and people viewed it for more than 95%.

Facebook Total Video Clicked-to-Play Views (People clicked to play & Viewed for 95% or complete)

The number of times people clicked to play your video and viewed it for more than 95%.

Facebook Total Video Organic Views (Viewed for 95% or complete)

The number of times your video was viewed to 95% of its length without any paid promotion.

Facebook Total Video Organic Unique Views (Viewed for 95% or complete)

The number of times your video was viewed to 95% of its length without any paid promotion.

Facebook Total Video Paid Views (Viewed for 95% or complete)

The number of times your video was viewed to 95% of its length after paid promotion.

Facebook Total Video Paid Unique Views (Viewed for 95% or complete)

The number of times your video was viewed to 95% of its length after paid promotion.

Facebook Total Video Views (Viewed for 30 seconds or more)

The total number of times your video was viewed for 30 seconds or viewed to the end, whichever happened first.

Facebook Total Video Unique Views (Viewed for 30 seconds or more)

The number of unique people who viewed your video for 30 seconds or viewed to the end, whichever happened first.

Facebook Total Video Auto-Played Views (Video started playing automatically & people viewed it for 30 seconds or more)

Number of times your video started playing automatically and people viewed it for 30 seconds or viewed it to the end, whichever happened first.

Facebook Total Video Clicked-to-Play Views (People clicked to play & viewed it for 30 seconds or more)

The number of times people clicked to play your video and viewed it for 30 seconds or viewed it to the end, whichever happened first.

Facebook Total Video Organic Views (Viewed for 30 seconds or more)

The number of times your video was viewed for 30 seconds or viewed to the end, whichever happened first, without a paid promotion.

Facebook Total Video Paid Views (Viewed for 30 seconds or more)

The number of times your video was viewed for 30 seconds or viewed to the end, whichever happened first, after a paid promotion.

Facebook Total Video Views (Viewed for 10 seconds or more)

The total number of times your video was viewed for 10 seconds or viewed to the end, whichever happened first.

Facebook Total Video Unique Views (Viewed for 10 seconds or more)

The number of unique people who viewed your video for 10 seconds or viewed to the end, whichever happened first.

Facebook Total Video Auto-Played Views (Video started playing automatically & people viewed it for 10 seconds or more)

The number of times your video started playing automatically and people viewed it for 10 seconds or viewed it to the end, whichever happened first.

Facebook Total Video Clicked-to-Play Views (People clicked to play & viewed it for 10 seconds or more)

The number of times people clicked to play your video and viewed it for 10 seconds or viewed it to the end, whichever happened first.

Facebook Total Video Organic Views (Viewed for 10 seconds or more)

The number of times your video was viewed for 10 seconds or viewed to the end, whichever happened first, without a paid promotion.

Facebook Total Video Paid Views (Viewed for 10 seconds or more)

The number of times your video was viewed for 10 seconds or viewed to the end, whichever happened first, after a paid promotion.

Facebook Total Video Sound-On Views (Viewed with sound for 10 seconds or more)

The number of times your video was played with the sound on for 10 seconds or more.

Facebook Total Video Average Time Viewed

Average time video was viewed.

Facebook Total Video View Total Time

Total time (in ms) video has been viewed.

Facebook Total Video View Total Time (Organic)

Total time (in ms) video has been viewed without paid promotion.

Facebook Total Video View Total Time (Paid)

Total time (in ms) video has been viewed with paid promotion.

Facebook Total Video Impressions

The number of impressions of the video.

Facebook Total Video Reach

The number of people your video was served to.

Facebook Total Video Paid Reach

The number of people your advertised Page Video was served to.

Facebook Total Video Paid Impressions

The number of impressions of your Page Video in after paid promotion.

Facebook Total Video Organic Reach

The number of people who saw your Page Video without paid promotion.

Facebook Total Video Organic Impressions

The number of impressions of your Video without paid promotion.

Facebook Total Video Viral Reach

The number of people who saw your Page Video in a story from a friend.

Facebook Total Video Viral Impressions

The number of impressions of your Page Video in a story generated by a friend.

Facebook Total Video Fan Reach

The number of people who saw your Page video because they have liked your Page.

Facebook Total Video Fan Impression

The number of impressions of your Page Video to people who have liked your Page.

Facebook Total Video Fan Paid Reach

The number of people who like your Page and who saw your Page Video in an ad or sponsored story.

Facebook Total Video Fan Paid Impressions

The number of paid impressions of your Page Video Asset to people who have liked your Page.

Facebook Video Total Paid View Time

Total time (in milliseconds) video has been viewed with paid promotion. Returns 0 for reshared videos. 

Facebook Video Total Paid View Time Trend

Total time (in milliseconds) video has been viewed with paid promotion. Returns 0 for reshared videos. This is a trend metric, presenting a value by the Date of engagement. 

Facebook Total Video Stories By Action Type

As defined by Facebook, this metric is the total number of stories created about your Page's video, by action type; liking, commenting, sharing, etc. This metric should be used in conjunction with the dimension Facebook Action Type. 

Facebook Total Video View Time By Demographics

As defined by Facebook, this metric is the total time, in milliseconds, your video has been viewed by Top Audiences; age and gender. This metric should be used in conjunction with dimensions Age Range or Gender.

Facebook Total Video Views By Distribution Type

As defined by Facebook, this metric is the number of times your videos played by distribution type; page_owned, shared and cross-posted. This metric should be used in conjunction with dimension Facebook Distribution Type.

Facebook Total Video View Time By Distribution Type

As defined by Facebook, this metric is the total time, in milliseconds, your Page's videos played by distribution type; page_owned, shared and cross-posted. This metric should be used in conjunction with dimension Facebook Distribution Type.

Facebook Total Video View Time By Region

As defined by Facebook, this metric is the total time, in milliseconds, your Page's videos played for your Top Region. This metric should be used in conjunction with the dimension Region.

Facebook Total Video Reactions By Type

As defined by Facebook, this metric is the total number of reactions to your Page's video, by type. This metric should be used in conjunction with dimension Facebook Reaction Type.

Facebook Total Video View Time By Country

As defined by Facebook, this metric is the total time (in milliseconds) your Page videos played in Top Countries. This metric should be used in conjunction with the dimension Country.