Facebook Non-Cross Post Insights

Updated 

In this article, we will cover non cross post metrics in Facebook. Using Non-cross post metrics, brands can drill down on information such as age, gender, location, and interests. By understanding brands’ social media demographics, they can create more relevant and effective content, and target the marketing efforts more effectively. 

Non Cross-Post Insights Metrics

Metric

Description

Post Video View Time By Age Bucket and Gender

As defined by Facebook, this metric is the total time, in milliseconds, your videos played for your Top Audiences; age, and gender. This is on the post level and there is no cross-posted information. This metric should be used in conjunction with the dimension Facebook Age and Gender Type.

Post Video View Time By Region Id

As defined by Facebook, this metric is the total time, in milliseconds, your videos played for your Top 45 Locations; Region - Country. This is on the post level and there is no cross-posted information. This metric should be used in conjunction with the dimension Facebook Region Type.

Post Video Views By Distribution Type

As defined by Facebook, this metric is the number of times your videos are played by distribution type, i.e. page_owned and shared. This is on the post level and there is no cross-posted information. This metric should be used in conjunction with the dimension Facebook Distribution Type.

Post Video View Time By Distribution Type

As defined by Facebook, this metric is the total time, in milliseconds, your videos played by distribution type; page_owned and shared. This is on the post level and there is no cross-posted information. This metric should be used in conjunction with the dimension Facebook Distribution Type.

Post Video View Time By Country Id

As defined by Facebook, this metric is the total time, in milliseconds, your videos played for your Top 45 Locations; Country. This is on the post level and there is no cross-posted information. This metric should be used in conjunction with the dimension Facebook Country Type.