Metric

Description

CPM (Post)

Provided by the Facebook API and defined as Cost per Thousand Impressions.

Cover Photo Update Post 

This field will tell you whether the post is a cover photo update or not.

Facebook Page Weekly Viral Reach by Story Type

As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend. (7-day metric) This metric should be used in conjunction with the dimension of Facebook Story Type.

Facebook Page Weekly Viral Reach of Page Posts

As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend. (7-day metric) NOTE: Cumulative metrics should not be summed.

Facebook Post Comment Reach By Story Type

As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend, by the story type Comment.

Facebook Post Comment Reach By Story Type Trend

As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend, by the story type Comment. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Consumptions

As defined by Facebook, this metric is the number of times people clicked on anywhere in your posts without generating a story.

Facebook Post Consumptions Link Click

As defined by Facebook, this metric is the number of people who saw your story from a friend, by the story type Link Click. Note: Click is calculated in this metric by Facebook and not Sprinklr's URL shortener.

Facebook Post Consumptions Link Click Trend

As defined by Facebook, this metric is the number of people who saw your story from a friend, by the story type Link Click. Note: Click is calculated in this metric by Facebook and not Sprinklr's URL shortener. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Consumptions Other Click

As defined by Facebook, this metric is the number of times people clicked anywhere in your posts without generating a story, by consumption type Other Click.

Facebook Post Consumptions Other Click Trend

As defined by Facebook, this metric is the number of times people clicked anywhere in your posts without generating a story, by consumption type Other Click. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Consumptions Photo View

As defined by Facebook, this metric is the number of times people clicked anywhere in your posts without generating a story, by consumption type Photo View.

Facebook Post Consumptions Photo View Trend

As defined by Facebook, this metric is the number of times people clicked anywhere in your posts without generating a story, by consumption type Photo View. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Consumptions Trend

As defined by Facebook, this metric is the number of times people clicked on anywhere in your posts without generating a story. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Consumptions Unique

As defined by Facebook, this metric is the number of people who clicked anywhere in your post without generating a story.

Facebook Post Consumptions Unique Link Click

As defined by Facebook, this metric is the number of people who clicked anywhere in your posts without generating a story, by consumption type Link Click. Note: Click is calculated in this metric by Facebook and not Sprinklr's URL shortener.

Facebook Post Consumptions Unique Link Click Trend

As defined by Facebook, this metric is the number of people who clicked anywhere in your posts without generating a story, by consumption type Link Click. Note: Click is calculated in this metric by Facebook and not Sprinklr's URL shortener. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Consumptions Unique Other Click

As defined by Facebook, this metric is the number of people who clicked anywhere in your posts without generating a story, by consumption type Other Click.

Facebook Post Consumptions Unique Other Click Trend

As defined by Facebook, this metric is the number of people who clicked anywhere in your posts without generating a story, by consumption type Other Click. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Consumptions Unique Photo View

As defined by Facebook, this metric is the number of people who clicked anywhere in your posts without generating a story, by consumption type Photo view.

Facebook Post Consumptions Unique Photo View Trend

As defined by Facebook, this metric is the number of people who clicked anywhere in your posts without generating a story, by consumption type Photo view. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Consumptions Unique Trend

As defined by Facebook, this metric is the number of people who clicked anywhere in your post without generating a story. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Consumptions Unique Video Play

As defined by Facebook, this metric is the number of people who clicked anywhere in your posts without generating a story, by consumption type Video Play.

Facebook Post Consumptions Unique Video Play Trend

As defined by Facebook, this metric is the number of people who clicked anywhere in your posts without generating a story, by consumption type Video Play. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Consumptions Video Play

As defined by Facebook, this metric is the number of times people clicked on anywhere in your posts without generating a story, by consumption type Video Play.

Facebook Post Consumptions Video Play Trend

As defined by Facebook, this metric is the number of times people clicked on anywhere in your posts without generating a story, by consumption type Video Play. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Engaged Users

As defined by Facebook, this metric is the number of people who clicked anywhere in your posts. Please note the "click" is defined by Facebook and not a URL shortener managed through Sprinklr.

Facebook Post Engaged Users Trend

As defined by Facebook, this metric is the number of people who clicked anywhere in your posts. Please note the "click" is defined by Facebook and not a URL shortener managed through Sprinklr. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Fan Impressions

As defined by Facebook, this metric is the number of impressions for your Page post by people who have liked your Page.

Facebook Post Fan Impressions Trend

As defined by Facebook, this metric is the number of impressions for your Page post by people who have liked your Page. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Fan Paid Reach

As defined by Facebook, this metric is the number of people who have liked your Page and saw your Page post in an Ad or Sponsored Story.

Facebook Post Fan Paid Reach Trend

As defined by Facebook, this metric is the number of people who have liked your Page and saw your Page post in an Ad or Sponsored Story. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Fan Reach

As defined by Facebook, this metric is the number of people who have liked your Page who saw your Page post.

Facebook Post Fan Reach By Story Type

As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend, by story type Fan.

Facebook Post Fan Reach By Story Type Trend

As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend, by story type Fan. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Fan Reach Trend

As defined by Facebook, this metric is the number of people who have liked your Page who saw your Page post This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Impressions

As defined by Facebook, this metric is the number of impressions for your Page post across the platform.

Facebook Post Impressions Comment By Story Type

As defined by Facebook, this metric is the number of times this post was seen via a story published by a friend of the person viewing the post by story type Comment.

Facebook Post Impressions Comment By Story Type Trend

As defined by Facebook, this metric is the number of times this post was seen via a story published by a friend of the person viewing the post by story type Comment. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Impressions Fan By Story Type

As defined by Facebook, this metric is the number of times this post was seen via a story published by a friend of the person viewing the post by story type Fan.

Facebook Post Impressions Fan By Story Type Trend

As defined by Facebook, this metric is the number of times this post was seen via a story published by a friend of the person viewing the post by story type Fan. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Impressions Link By Story Type

As defined by Facebook, this metric is the number of times this post was seen via a story published by a friend of the person viewing the post by story type Link.

Facebook Post Impressions Link By Story Type Trend

As defined by Facebook, this metric is the number of times this post was seen via a story published by a friend of the person viewing the post by story type Link. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Impressions Other By Story Type

As defined by Facebook, this metric is the number of times this post was seen via a story published by a friend of the person viewing the post by story type Other.

Facebook Post Impressions Other By Story Type Trend

As defined by Facebook, this metric is the number of times this post was seen via a story published by a friend of the person viewing the post by story type Other. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Impressions Trend

As defined by Facebook, this metric is the number of impressions for your Page post by people who have liked your Page. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Link Reach By Story Type

As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend, by story type Link.

Facebook Post Link Reach By Story Type Trend

As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend, by story type Link. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Negative Feedback

As defined by Facebook, this metric is the number of times people took a negative action in your post (e.g. hid it).

Facebook Post Negative Feedback All Hide

As defined by Facebook, this metric is the number of times people took a negative action in your post to hide all stories from a Page.

Facebook Post Negative Feedback All Hide Trend

As defined by Facebook, this metric is the number of times people took a negative action in your post to hide all stories from a Page. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Negative Feedback Hide

As defined by Facebook, this metric is the number of times people took a negative action in your post to hide the story from a Page.

Facebook Post Negative Feedback Hide Trend

As defined by Facebook, this metric is the number of times people took a negative action in your post to hide the story from a Page. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Negative Feedback Spam

As defined by Facebook, this metric is the number of times people took a negative action in your post to report an object as spam.

Facebook Post Negative Feedback Spam Trend

As defined by Facebook, this metric is the number of times people took a negative action in your post to report an object as spam. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Negative Feedback Trend

As defined by Facebook, this metric is the number of times people took a negative action in your post (e.g. hid it). This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Negative Feedback Unique All Hide

As defined by Facebook, this metric is the number of people who took a negative action in your post to hide all stories from a Page.

Facebook Post Negative Feedback Unique All Hide Trend

As defined by Facebook, this metric is the number of people who took a negative action in your post to hide all stories from a Page. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Negative Feedback Unique Hide

As defined by Facebook, this metric is the number of people who took a negative action in your post to hide the story from a Page.

Facebook Post Negative Feedback Unique Hide Trend

As defined by Facebook, this metric is the number of people who took a negative action in your post to hide the story from a Page. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Negative Feedback Unique Spam

As defined by Facebook, this metric is the number of people who took a negative action in your post to report an object as spam.

Facebook Post Negative Feedback Unique Spam Trend

As defined by Facebook, this metric is the number of people who took a negative action in your post to report an object as spam. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Negative Feedback Unique Unlike

As defined by Facebook, this metric is the number of people who took a negative action in your post to, unlike a Page.

Facebook Post Negative Feedback Unique Unlike Trend

As defined by Facebook, this metric is the number of people who took a negative action in your post to, unlike a Page. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Negative Feedback Unique XButton

The number of people who have clicked the "x" button, clicked "Hide", "Hide all" or reported your page as "Spam".

Facebook Post Negative Feedback Unique XButton Clicks

The number of people who have clicked the "x" button.

Facebook Post Negative Feedback Unique XButton Clicks Trend

The number of people who have clicked the "x" button. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Negative Feedback Unique XButton Trend

The number of people who have clicked the "x" button, clicked "Hide", "Hide all" or reported your page as "Spam". This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Negative Feedback Unlike

As defined by Facebook, this metric is the number of times people took a negative action in your post to, unlike a Page.

Facebook Post Negative Feedback Unlike Trend

As defined by Facebook, this metric is the number of times people took a negative action in your post to, unlike a Page. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Negative Feedback XButton

The number of times users have clicked the "x" button, clicked "Hide", "Hide all" or reported your page as "Spam".

Facebook Post Negative Feedback XButton Clicks

The number of times users has clicked the "x" button.

Facebook Post Negative Feedback XButton Clicks Trend

The number of times users has clicked the "x" button. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Negative Feedback XButton Trend 

The number of times users have clicked the "x" button, clicked "Hide", "Hide all" or reported your page as "Spam". This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Non Viral Impressions

The number of times your Page's post entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with your page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Facebook Post Non Viral Impressions Trend

The number of times your Page's post entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with your Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Non Viral Reach

The number of people who had your Page's post enters their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Facebook Post Non Viral Reach Trend

The number of people who had your Page's post enters their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Offer Claim Count (Deprecated)

The number of Facebook offers claimed.

Facebook Post Offer Claim Count Trend (Deprecated)

The number of Facebook offers claimed. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Offer Claim Limit 

As defined by Facebook, this metric is the maximum number of times the offer can be claimed.

Facebook Post Offer Claim Limit Trend

As defined by Facebook, this metric is the maximum number of times the offer can be claimed. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Organic Impressions 

As defined by Facebook, this metric is the number of impressions of your post in Newsfeed, Ticker, or on your Page's Wall.

Facebook Post Organic Impressions Trend

As defined by Facebook, this metric is the number of impressions of your post in Newsfeed, Ticker, or on your Page's Wall. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Organic Reach 

As defined by Facebook, this metric is the number of people who saw your post in their Newsfeed or Ticker or on your Page's Wall.

Facebook Post Organic Reach Trend

As defined by Facebook, this metric is the number of people who saw your post in their Newsfeed or Ticker or on your Page's Wall. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Other Reach By Story Type 

As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend, by story type Other.

Facebook Post Other Reach By Story Type Trend

As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend, by story type Other. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Paid Fan Impressions 

As defined by Facebook, this metric is the number of impressions for your Page post by people who like your Page in an Ad or Sponsored Story.

Facebook Post Paid Fan Impressions Trend

As defined by Facebook, this metric is the number of impressions for your Page post by people who like your Page in an Ad or Sponsored Story. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Paid Impressions 

As defined by Facebook, this metric is the number of impressions for your Page post in an Ad or Sponsored Story.

Facebook Post Paid Impressions Trend

As defined by Facebook, this metric is the number of impressions for your Page post in an Ad or Sponsored Story. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Paid Reach 

As defined by Facebook, this metric is the number of people who saw your Page post in an Ad or Sponsored Story.

Facebook Post Paid Reach Trend

As defined by Facebook, this metric is the number of people who saw your Page post in an Ad or Sponsored Story. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Reach

As defined by Facebook, this metric is the number of people who saw your Page post.

Facebook Post Reach Trend

As defined by Facebook, this metric is the number of people who saw your Page post. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Stories 

As defined by Facebook, this metric is the number of stories generated about your Page post ('Stories').

Facebook Post Stories Answer 

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Answer.

Facebook Post Stories Answer Trend

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Answer. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Stories Claim

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Claim.

Facebook Post Stories Claim Trend

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Claim. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Stories Comment

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Comment.

Facebook Post Stories Comment Trend

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Comment. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Stories Follow 

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Follow.

Facebook Post Stories Follow Trend

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Follow. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Stories Like 

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Like.

Facebook Post Stories Like Trend

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Like. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Stories Other

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Other.

Facebook Post Stories Other Trend

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Other. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Stories RSVP 

As defined by Facebook, this metric is the number of stories created about your Page post, by action type RSVP.

Facebook Post Stories RSVP Trend

As defined by Facebook, this metric is the number of stories created about your Page post, by action type RSVP. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Stories Share

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Share.

Facebook Post Stories Share Trend

As defined by Facebook, this metric is the number of stories created about your Page post, by action type Share. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Story Angry Reactions

The number of stories created about your Page post, by action type Angry.

Facebook Post Story Angry Reactions Trend

The number of stories created about your Page post, by action type Angry. This is a trend metric presenting the value by Date of Engagement.

Facebook Post Story Haha Reactions

The number of stories created about your Page post, by action type Haha.

Facebook Post Story Haha Reactions Trend

The number of stories created about your Page post, by action type Haha. This is a trend metric presenting the value by Date of Engagement.

Facebook Post Story Love Reactions

The number of stories created about your Page post, by action type Love.

Facebook Post Story Love Reactions Trend

The number of stories created about your Page post, by action type Love. This is a trend metric presenting the value by Date of Engagement.

Facebook Post Story Sad Reactions

The number of stories created about your Page post, by action type Sad.

Facebook Post Story Sad Reactions Trend

The number of stories created about your Page post, by action type Sad. This is a trend metric presenting the value by Date of Engagement.

Facebook Post Story Wow Reactions

The number of stories created about your Page post, by action type Wow.

Facebook Post Story Wow Reactions Trend

The number of stories created about your Page post, by action type Wow. This is a trend metric presenting the value by Date of Engagement.

Facebook Post Storytellers 

As defined by Facebook, this metric is the number of unique people who created a story about your Page post ('People Talking About This' / PTAT)

Facebook Post Storytellers Answer 

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Answer.

Facebook Post Storytellers Answer Trend

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Answer. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Storytellers Claim 

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Claim.

Facebook Post Storytellers Claim Trend

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Claim. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Storytellers Comment 

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Comment.

Facebook Post Storytellers Comment Trend

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Comment. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Storytellers Follow

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Follow.

Facebook Post Storytellers Follow Trend

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Follow. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Storytellers Like

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Like.

Facebook Post Storytellers Like Trend

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Like. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Storytellers Other

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Other.

Facebook Post Storytellers Other Trend

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Other. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Storytellers RSVP 

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type RSVP.

Facebook Post Storytellers RSVP Trend

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type RSVP. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Storytellers Share

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Share.

Facebook Post Storytellers Share Trend

As defined by Facebook, this metric is the number of unique people who created a story about your Page post, by action type Share. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Stories Trend

As defined by Facebook, this metric is the number of stories generated about your Page post ('Stories'). This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Storytellers Trend

As defined by Facebook, this metric is the number of unique people who created a story about your Page post ('People Talking About This' / PTAT). This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Stream Angry Reactions

The number of Angry reactions on a Facebook post.

Facebook Post Stream Angry Reactions Trend

The number of Angry reactions on a Facebook post. This is a trend metric presenting the value by Date of Engagement.

Facebook Post Stream Comments

The number of comments on a Facebook post. This is a unique metric for Facebook that corresponds to "Post Comments."

Facebook Post Total Stream Comments

The number of Comments & Replies on a Facebook post.

Facebook Post Stream Comments Trend

The number of comments on a Facebook post. This is a unique metric for Facebook that corresponds to "Post Comments." This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Stream Haha Reactions

The number of Haha reactions on a Facebook post.

Facebook Post Stream Haha Reactions Trend

The number of Haha reactions on a Facebook post. This is a trend metric presenting the value by Date of Engagement.

Facebook Post Stream Likes

The number of Likes on a Facebook post. This is a unique metric for Facebook that corresponds to "Post Likes."

Facebook Post Stream Likes Trend

The number of Likes on a Facebook post. This is a unique metric for Facebook that corresponds to "Post Likes." This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Stream Love Reactions

The number of Love reactions on a Facebook post.

Facebook Post Stream Love Reactions Trend

The number of Love reactions on a Facebook post. This is a trend metric presenting the value by Date of Engagement.

Facebook Post Stream Sad Reactions

The number of Sad reactions on a Facebook post.

Facebook Post Stream Sad Reactions Trend

The number of Sad reactions on a Facebook post. This is a trend metric presenting the value by Date of Engagement.

Facebook Post Stream Shares

The number of shares on a Facebook post. This is a unique metric for Facebook that corresponds to "Post Shares."

Facebook Post Stream Shares Trend

The number of shares on a Facebook post. This is a unique metric for Facebook that corresponds to "Post Shares." This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Stream Wow Reactions

The number of Wow reactions on a Facebook post.

Facebook Post Stream Wow Reactions Trend

The number of Wow reactions on a Facebook post. This is a trend metric presenting the value by Date of Engagement.

Facebook Post Unique Negative Feedback Trend

As defined by Facebook, this metric is the number of people who took a negative action in your post (e.g., hid it). This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Viral Impressions

As defined by Facebook, this metric is the number of impressions of your Page post in a story generated by a friend.

Facebook Post Viral Impressions Trend

As defined by Facebook, this metric is the number of impressions of your Page post in a story generated by a friend. This is a trend metric, presenting a value by the Date of engagement.

Facebook Post Viral Reach

As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend.

Facebook Post Viral Reach Trend

As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend. This is a trend metric, presenting a value by the Date of engagement.

Facebook Story Type

Facebook story types include liking your Page, posting to your Page’s Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo-tagging your Page or checking in at your Place.

Facebook Total Video Sound-On Views (Viewed with sound for 10 seconds or more

The number of times your video was viewed with sound on for 10 seconds or viewed to the end, whichever happened first.

Facebook UnLike Source

The most common ways people can unlike your Facebook Page.

Facebook Video Auto-Played Views (Video started playing automatically & people viewed it for 10 seconds or more)

The number of times your video started playing automatically and people viewed it for 10 seconds or to the end, whichever happened first. Returns 0 for reshared videos.

Facebook Video Auto-Played Views (Video started playing automatically & people viewed it for 3 seconds or more)

As defined by Facebook, this metric is the number of times your video was viewed for 3 seconds or more after the video started playing automatically.

Facebook Video Auto-Played Views (Video started playing automatically & people viewed it for 3 seconds or more) Trend

As defined by Facebook, this metric is the number of times your video was viewed for 3 seconds or more after the video started playing automatically. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Auto-Played Views (Video started playing automatically & people viewed it for 30 seconds or more)

As defined by Facebook, this metric is the number of times your video was viewed for 30 seconds or more after the video started playing automatically.

Facebook Video Auto-Played Views (Video started playing automatically & people viewed it for 30 seconds or more) Trend

As defined by Facebook, this metric is the number of times your video was viewed for 30 seconds or more after the video started playing automatically. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Average Time Viewed

As defined by Facebook, this metric is the average length of time people spent viewing your video.

Facebook Video Average Time Viewed Trend

As defined by Facebook, this metric is the average length of time people spent viewing your video. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Clicked-to-Play Views (People clicked to play & viewed it for 10 seconds or more)

The number of times people clicked to play your video and viewed it for 10 seconds or to the end, whichever happened first. Returns 0 for reshared videos.

Facebook Video Clicked-to-Play Views (People clicked to play & viewed it for 3 seconds or more)

As defined by Facebook, this metric is the number of times a video starts, after a person has clicked to play it, on a click-to-play video, and viewed it for 3 seconds or more.

Facebook Video Clicked-to-Play Views (People clicked to play & viewed it for 3 seconds or more) Trend

As defined by Facebook, this metric is the number of times a video starts, after a person has clicked to play it, on a click-to-play video, and viewed it for 3 seconds or more. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Clicked-to-Play Views (People clicked to play & viewed it for 30 seconds or more)

As defined by Facebook, this metric is the number of times a video starts, after a person has clicked to play it, on a click-to-play video, and viewed it for 30 seconds or more.

Facebook Video Clicked-to-Play Views (People clicked to play & viewed it for 30 seconds or more) Trend

As defined by Facebook, this metric is the number of times a video starts, after a person has clicked to play it, on a click-to-play video, and viewed it for 30 seconds or more. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Length

As defined by Facebook, this metric is the duration of your video.

Facebook Video Length Trend

As defined by Facebook, this metric is the duration of your video. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Organic Unique Views (Viewed 95% to Video Length)

As defined by Facebook, this metric is the number of people who viewed your video organically from the beginning to 95% of its length.

Facebook Video Organic Unique Views (Viewed 95% to Video Length) Trend

As defined by Facebook, this metric is the number of people who viewed your video organically from the beginning to 95% of its length. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Organic Unique Views (Viewed for 3 seconds or more)

As defined by Facebook, this metric is the number of people who viewed at least 3 seconds of your video organically.

Facebook Video Organic Unique Views (Viewed for 3 seconds or more) Trend

As defined by Facebook, this metric is the number of people who viewed at least 3 seconds of your video organically. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Organic Views (Viewed 95% to Video Length)

As defined by Facebook, this metric is the number of times your video was organically viewed from the beginning to 95% of its length.

Facebook Video Organic Views (Viewed 95% to Video Length) Trend

As defined by Facebook, this metric is the number of times your video was organically viewed from the beginning to 95% of its length. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Organic Views (Viewed for 3 seconds or more)

As defined by Facebook, this metric is the number of times your video was organically viewed for 3 seconds or more.

Facebook Video Organic Views (Viewed for 3 seconds or more) Trend

As defined by Facebook, this metric is the number of times your video was organically viewed for 3 seconds or more. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Organic Views (Viewed it for 10 seconds or more)

The number of times your video was viewed for 10 seconds or viewed to the end (whichever happened first) without paid promotion. Returns 0 for reshared videos.

Facebook Video Organic Views (Viewed it for 30 seconds or more)

As defined by Facebook, this metric is the number of times your video was organically viewed for 30 seconds or more.

Facebook Video Organic Views (Viewed it for 30 seconds or more) Trend

As defined by Facebook, this metric is the number of times your video was organically viewed for 30 seconds or more. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Paid Unique Views (Viewed 95% to Video Length)

As defined by Facebook, this metric is the number of people who viewed your video via paid impression from the beginning to 95% of its length.

Facebook Video Paid Unique Views (Viewed 95% to Video Length) Trend

As defined by Facebook, this metric is the number of people who viewed your video via paid impression from the beginning to 95% of its length. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Paid Unique Views (Viewed for 3 seconds or more)

As defined by Facebook, this metric is the number of people who viewed at least 3 seconds of your video via paid impression.

Facebook Video Paid Unique Views (Viewed for 3 seconds or more) Trend

As defined by Facebook, this metric is the number of people who viewed at least 3 seconds of your video via paid impression. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Paid Views (Viewed 95% to Video Length)

As defined by Facebook, this metric is the number of times your video was viewed via paid impression from the beginning to 95% of its length.

Facebook Video Paid Views (Viewed 95% to Video Length) Trend

As defined by Facebook, this metric is the number of times your video was viewed via paid impression from the beginning to 95% of its length. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Paid Views (Viewed for 3 seconds or more)

As defined by Facebook, this metric is the number of times your video was viewed via paid impression for 3 seconds or more.

Facebook Video Paid Views (Viewed for 3 seconds or more) Trend

As defined by Facebook, this metric is the number of times your video was viewed via paid impression for 3 seconds or more. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Paid Views (Viewed it for 10 seconds or more)

The number of times your video was viewed for 10 seconds or viewed to the end (whichever happened first) with paid promotion. Returns 0 for reshared videos.

Facebook Video Paid Views (Viewed it for 30 seconds or more)

The number views (non-unique) on a video for more than 30 seconds by way of paid media (not including Organic views).

Facebook Video Paid Views (Viewed it for 30 seconds or more) Trend

The number views (non-unique) on a video for more than 30 seconds by way of paid media (not including Organic views). This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Retention (Percentage)

As defined by Facebook, this is the percentage of viewers at each interval.

Facebook Video Retention Auto-Played(Percentage)

As defined by Facebook, this is the percentage of auto-play viewers at each interval.

Facebook Video Retention Clicked To Play (Percentage)

As defined by Facebook, this is the percentage of click-to-played viewers at each interval.

Facebook Video Retention Seconds

As defined by Facebook, this is the interval to measure Video Retention by the percentage of viewers.

Facebook Video Sound-On Views (Viewed with sound for 3 seconds or more)

The number of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first.

Facebook Video Sound-On Views (Viewed with sound for 10 Seconds or more)

The number of times your video was viewed with sound on for 10 seconds or viewed to the end, whichever happened first. Returns 0 for reshared videos.

Facebook Video Total Organic View Time

Total time (in milliseconds) video has been viewed without paid promotion. Returns 0 for reshared videos.

Facebook Video Total View Time

The total number of milliseconds your video was watched, including replays and views less than 3 seconds. Returns 0 for reshared videos.

Facebook Video Unique Views (Viewed for 10 seconds or more)

The number of unique viewers who watched your video for 10 seconds or to the end, whichever happened first. Returns 0 for reshared videos.

Facebook Video Unique Views (Viewed for 3 seconds or more)

The number of individual users who have viewed a video for at least 3 seconds.

Facebook Video Unique Views (Viewed for 3 seconds or more) Trend

The number of individual users who have viewed a video for 3 seconds or more. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Unique Views (Viewed for 30 seconds or more)

The number of individual users who have viewed a video for 30 seconds or more.

Facebook Video Unique Views (Viewed for 30 seconds or more) Trend

The number of individual users who have viewed a video for 30 seconds or more. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Views (Viewed for 3 seconds or more)

As defined by Facebook, this metric is the number of times your video was viewed for 3 seconds or more.

Facebook Video Views (Viewed for 3 seconds or more) Trend

As defined by Facebook, this metric is the number of times your video was viewed for 3 seconds or more. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Views (Viewed for 30 seconds or more)

As defined by Facebook, this metric is the number of times your video was viewed for 30 seconds or more.

Facebook Video Views (Viewed for 30 seconds or more) Trend

As defined by Facebook, this metric is the number of times your video was viewed for 30 seconds or more. This is a trend metric, presenting a value by the Date of engagement.

Facebook Video Views (Viewed for 10 seconds or more)

The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. Returns 0 for reshared videos.

Facebook Weekly LoggedIn Page Views By Device Type

The number of people logged in to Facebook who has viewed your Page profile in the last 7 days, broken down by the type of device. Should be used with Device Type dimension

HOUR

Hour of the day. Can only be used in conjunction with the metric: Facebook Page Count of Fans Online By Hour. To plot "hour" for another metric, use Time of Day.

Is Dark Post

Indicates whether the Post was a Dark Post.

Is Live Video

This dimension is used to determine if a video was a live video or not.

Is Post Part Of Album

This dimension is used to determine if a photo post is part of an Album.

Is Post Part of Multi Photo

This dimension is used to determine if a photo post is part of a Multi Photo or not.

Locale

A dimension associated with Facebook Locale data that represents the language of the user.

Outbound Album Post

This dimension is used to identify the 'parent post' of the Album. When using this dimension, it will show the first image in the photo album and the text included in the Post.

Profile Picture Update Post

This field will tell you whether the post is a profile photo update or not.

Facebook Video Views (Viewed for 60 seconds or more)

The number of times your video was watched for an aggregate of at least 60 seconds, or more. Applicable only for videos with duration 60s or longer. Returns 0 for reshared videos.

Facebook Post Engaged Fan

As defined by Facebook, this metric is the number of people who have liked your Page and engaged with your post.