How Frequently is Data Updated in Ads Reporting?
Updated
This article covers the data update timeframes and frequencies for account insights, as well as data sync timeframes for custom fields in Sprinklr Ads Reporting.
Index
Term | Description |
Daily Data | This refers to all the regular KPIs apart from unique metrics and lifetime metrics that you use, such as rate metrics, cost metrics, etc. |
Hourly Data | When any KPI is plotted based on the Time of Day, then all the KPI insights are aggregated at hourly intervals. |
Daily Segmented Data | This refers to all KPIs fetched via the Daily Data that can be further broken down or segmented by dimensions such as Age or Gender. For more information, see Breakdown Reporting. |
Unique Metrics | Unique metrics give an accurate representation of how many distinct individuals viewed or acted on an Ad by discounting the redundant numbers you would otherwise report on when an ad is viewed multiple times by the same individual. This refers to the data fetched for the Unique Reach, Unique Frequency metrics available for Facebook and LinkedIn. For more information, see Advertising Unique Metrics. |
Lifetime Metrics | This refers to the channel-specific metrics where you can find the lifetime report of each KPI. |
Conversion Attribution Windows | This refers to the period of time in which a click or impression can be claimed that led to a conversion. |
Unified Metrics | This refers to the data fetched from the Unified Analytics source. For more information, see Unified Analytics Metrics. |
Account Level Insights
Account (Page) Level Insights are updated every 15 minutes for all channels and the metrics are fetched by Sprinklr daily, although the frequency at which the social networks update their APIs vary. Social networks do not guarantee when they will update their APIs.
Data Sync Timeframes
This table corresponds to the frequency at which reporting data is fetched within Sprinklr for the major Sprinklr Marketing (Ads) channels:
Report Type | Dimension | Sync Frequency |
Facebook/Instagram | ||
Daily Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall |
|
Hourly Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall |
|
Daily Segmented Data | Priority - Age, Gender |
|
Region/DMA Breakdown |
| |
Facebook Dynamic Creatives | Every 12 Hours | |
Unique Metrics | Ad Variant |
|
Lifetime Metrics | Ad Variant, Ad Set, Paid Initiatives | Every 2 Hours |
Conversion Attribution Windows |
|
|
Unified Metrics | Post | Every 8 Hours |
Daily Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 15 Minutes |
Hourly Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 15 Minutes |
Daily Segmented Data | Priority - Age, Gender | Every 3 Hours |
Non-Priority - Keywords, URL | Every 8 Hours | |
Region/DMA Breakdown | Every 8 Hours | |
Twitter Post Level Daily Data | Post | Every 15 Minutes |
Twitter Post Level Hourly Data | Post | Every 15 Minutes |
Twitter Post Level Segmented Data | Post | Every 8 Hours |
Lifetime Metrics | Ad Variant, Ad Set, Paid Initiatives | Every 15 Minutes |
Conversion Attribution Windows | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 15 Minutes |
Unified Metrics | Post | Every 8 Hours |
Daily Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 30 Minutes |
Daily Segmented Data | Priority - Age, Gender | Every 6 Hours |
Non-Priority - Keywords, URL | Every 6 Hours | |
Unique Metrics | Ad Variant |
|
Conversion Attribution Windows | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 6 Hours |
Note Sprinklr doesn't have hourly spend details for LinkedIn and all the spend done on a particular day will be shown in Ads Reporting under 11 pm GMT. To ensure that you're including the correct data in your reporting, we recommend you add an extra 24 hours in the date range. | ||
Snapchat | ||
Daily Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 30 Minutes |
Hourly Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 12 Hours |
Daily Segmented Data | Priority - Age, Gender | Every 3 Hours |
Non-Priority - Keywords, URL | Every 3 Hours | |
Conversion Attribution Windows | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 3 Hours |
Lifetime | N/A | Every 3 Hours |
Daily Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 30 Minutes |
Hourly Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 12 Hours |
Daily Segmented Data | Priority - Age, Gender | Every 3 Hours |
Non-Priority - Keywords, URL | Every 3 Hours | |
Conversion Attribution Windows | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 3 Hours |
LINE | ||
Daily Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 8 Hours |
Daily Segmented Data | Priority - Age, Gender | Every 8 Hours |
TikTok | ||
Daily Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 30 Minutes |
Hourly Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 6 Hours |
Segmented Data | — | Every 3 Hours |
Google Ads | ||
Daily Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Every 30 Minutes |
Hourly Data | Ad Variant, Ad Set, Paid Initiatives, Account, Overall | Not Supported |
Daily Segmented Data | Priority - Age, Gender | Every 3 Hours |
Non-Priority - Keywords, URL | Every 12 Hours | |
Region/DMA Breakdown | Every 12 Hours (If enabled) | |
Backfill Limitations
Channel | Limitation (prior to the time ad account is added in Sprinklr) |
Facebook/Instagram |
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| |
| |
Snapchat |
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TikTok |
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Google Ads (Google+YouTube) |
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DV360 |
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*Ad account added for the first time - take time to sync daily data (24-48 hours), first syncs the last 7 days, then 30 days then so on. | |