Dimension/Metric

Description

Creative Insight: Aspect Ratio

Breakdown of Aspect Ratio of the Asset used in an Ad.

Creative Insight: Video Length

Breakdown of Video Length of the Video Asset used in an Ad.

Creative Insight: Video Length Category

Creative Insight: Video Length breakdown grouped into categories for easy visualization.

Creative Insight: Call to Action in Native

Breakdown of Call to Action present in Native ads manager and used in an ad.

Creative Insight: Subtitle Presence

Video Asset have Subtitles present or not.

Creative Insight: Sound Present in Asset

Video Asset has a Sound present or not.

Creative Insight: Count of Word

Breakdown of the count of words present in Asset used in an Ad (excludes logo, subtitles, the fine print for T&C, text on the packaging).

Creative Insight: Count of Word Category

Creative Insight: Count of Word breakdown grouped into categories for easy visualization.

Creative Insight: Prominent Color

Breakdown of Color that is most prominent in an asset used in an Ad.

Creative Insight: Brand Present in Asset

Breakdown of Brand Names Present in Asset used in Ad.

Creative Insight: Logo Present

Breakdown of Logo Present in Asset used in Ad.

Creative Insight: Brand Recall

Brand Names or Logo are Present or mentioned in 3 keyframes of the Video used in the Ad.

Creative Insight: Early Introduce 5sec

Brand or Logo is present or mentioned in the initial 5 seconds of the video used in the Ad.

Creative Insight: Detected Language

Breakdown of Language detected in Asset used in Ad.

Creative Insight: Early Activity

Activity/motion present in 1st second of Video used in Ad.

Creative Insight: People Interaction 5Sec

People interacting with the product in the first 5sec of Video used in the Ad.

Creative Insight: Human Presence in Asset

Human figure detected in Asset used in Ad.

Creative Insight: Face Close-Up

Close-up of the human face detected in Asset used in Ad.

Creative Insight: All text in Asset

Text Present in Asset used in Ad present in Asset used in an Ad (includes logo, subtitles, the fine print for T&C, text on the packaging).

Creative Insight: Video Cuts

At least 3 visual cuts present in the first 5sec of the video.

Creative Insight: Aspect Ratio Compliance

Ads are marked as Compliant if the asset aspect ratio best practice rule is met (see below for rule).

Creative Insight: Video Length Compliance

Ads are marked as Compliant if the video length is less than 15sec.

Creative Insight: Call to Action in Native Compliance

Ads are marked as Compliant if Call to Action is present.

Creative Insight: Call to Action in Asset Compliance

Ads are marked as Compliant if Call to Action is detected in the Asset used in the Ad.

Creative Insight: Brand Recall Compliance

Ads are marked as Compliant if Brand Name or Logo is present or mentioned in 3 keyframes of the video.

Creative Insight: Brand Present Compliance

Ads are marked as Compliant if Brand Name is present in the Image Asset and if Brand Name is present in text or audio within the Video Asset.

Creative Insight: Count of Words Compliance

Ads are marked as Compliant if Asset has less than 10 words for Image and less than 10 words in each from in video (excludes logo, subtitles, the fine print for T&C, text on the packaging).

Creative Insight: Early Activity Compliance

Ads are marked as Compliant if there is any activity/motion present in 1st second of the video.

Creative Insight: Face 5sec Compliance

Ads are marked as Compliant if there is at least 1 human face present in the first 5sec of the video.

Creative Insight: Early Introduce Compliance

Ads are marked as Compliant if the Brand name or Logo is present or mentioned in initial 5 seconds in the video.

Creative Insight: Human Presence in Asset Compliance

Ads are marked as Compliant if a Human is detected in the asset.

Creative Insight: Face close-up Compliance

Ads are marked as Compliant if a close-up of a human face is detected in the asset. Full or partial body shots and side profiles are not sufficient.

Creative Insight: Logo Present Compliance

Ads are marked as Compliant if the Logo is present in the asset.

Creative Insight: People Interaction 5sec Compliance

Ads are marked as Compliant if there are people interacting with the product in the first 5sec of the video.

Creative Insight: Video Cuts Compliance

Ads are marked as Compliant if there are at least 3 visual cuts present in the first 5sec of the video.

Creative Insight: Subtitle Present Compliance

Ads are marked as Compliant if video has been optimized for sound-off consumption through the presence of an SRT file, subtitles, or supers. Sprinklr can detect words from voices/sounds and match them with subtitles/supers.

Creative Insight: Sound Present Compliance

Ads are marked as Compliant if video has Sound Present.

Creative Insights: Best Practice Adoption Percentage

Percentage is calculated by checking how many best practice rules are compliant divided by total best practice rule * 100.

Creative Insights: Best Practice Grade

Best Practice Adoption Percentage. If Creative Insights:

Are less than 60%, then, it is graded as Needs Work

Are between 60% to 90%, then, it is graded as Good

Are greater than 90%, then, it is graded as Excellent