AI Creative Insights Best Practices by Channel
Updated
SUMMARY
This article lists all the best parctice rules that is configured to understand if the creatives align with channel best practices
Rules for aspect ratio for different channels
Channel | Media Type | Aspect Ratio |
Image | Aspect Ratio is 1.91:1 or 1:1 or 2:3 or 4:5 | |
Video | Aspect Ratio is 16:9 or 1:1 or 9:16 | |
Image | Aspect Ratio is 1.91:1 or 1:1 | |
Video | Aspect Ratio is 16:9 or 1:1 | |
TikTok | Video | Aspect Ratio is 16:9 or 1:1 or 9:16 |
Snapchat | Video or Image | Aspect Ratio is 9:16 |
Video or Image | Ad Creative Format Type = Idea Pins Aspect Ratio is 9:16 | |
Image | Ad Creative Type = Pinterest Collections Ad Aspect Ratio is 1:1 or 2:3 | |
Video | Ad Creative Type = Pinterest Collections Ad Aspect Ratio is 1:1 or 2:3 or 9:16 | |
Image or Video | Aspect Ratio is 1:1 or 9:16 or 4:5 or 1.91:1 or 16:9 | |
Image | "Facebook Position" "Is a subset of" "Facebook feed, Instagram feed, FB marketplace, IG explore, IG shop, messenger inbox, video feeds, FB overlay, FB in-stream video" Aspect Ratio is 1:1 | |
Image or Video | Facebook Position "Is a subset of" FB stories, IG stories, messenger stories, IG reels, FB reels, Audience Network native, banner and interstitial, Audience Network rewarded videos, Audience Network in-stream videos, ig in-stream Aspect Ratio is 9:16 | |
Video | Facebook Position "Is a subset of" Facebook feed, Instagram feed, FB marketplace, IG explore, video feeds, FB overlay Aspect Ratio is 4:5 |
As per above rule, Sprinklr matches the creative and marks “yes” if the creative is aligned with channel best practice else it marks as “no”
Rest of the best practices are straightforward and looks at just presence. For example, if the logo is present on the asset or not
If the logo is present then the value shown in the best practice compliance tab is “yes” which indicates that the creative is aligned with the channel's best practice for the logo
Note: if certain best practice is not applicable to any creative type then you will see “No detection” as value. For example, video length is not applicable for images, so in a image ad, the value will be “No detection”. The score does not consider such not applicable dimensions