Widget Name

Behaviors and Nuances of the Data Engine

Logo Presence (Applicable to Images & Videos)

• Logo present in the asset should not be smaller than 80x80 Pixels

• If the logo is cluttered with text/colors, this can lead to drop in accuracy while detection.

• In the transitionary frames, if the frames are cut there is a possibility of no detection.

• If the logo is tilted/inclined, it is difficult to form the bounding box, can lead to a drop in accuracy of detection.

Text Detection within an Asset (Applicable to Images & Videos)

• Emojis are not detected within a statement.

Prominent Color (Applicable to Images & Videos)

• Only set of colors that will be detected are -

  • Green

  • Brown

  • Yellow

  • Purple

  • White

  • Red

  • Blue

  • Pink

  • Grey

  • Black

  • Orange

Brand Presence (Applicable to Images & Videos)

• Brand name mentioned in the Audio will not be detected for Videos

CTA Button in Asset (Applicable to Images & Videos)

• The available list of CTAs that are detected are -

  • Act Now

  • Activate <placeholder> today

  • Add to bag

  • Add to cart

  • Add to wishlist

  • Add to your

  • Apply now

  • Apply today

  • Assistir mais

  • Be the first to know

  • Book a demo

  • Book now

  • Book tickets

  • Buy now

  • Cadastre-se

  • Call now

  • Check this out

  • Choose the perfect look

  • Claim my exclusive offer

  • Click button

  • Click for more

  • Click Here

  • Click here to explore

  • Click here to explore more

  • Complete my purchase

  • Comprar

  • Comprar agora

  • Contact Us

  • Contact us today

  • Donate now

  • Download

  • Download now

  • Download the data sheet

  • Download the report

  • Enter now

  • Escuchar

  • Event RSVP

  • Find Items

  • Find out more

  • Follow this page

  • Follow us

  • Get <placeholder> off

  • Get a quote

  • Get Directions

  • Get More Info Here

  • Get my discount

  • Get Offer

  • Get Offer View

  • Get Quote

  • Get Showtimes

  • Get the white paper

  • Get up to date

  • Get your <placeholder>

  • Get your freee <placeholder>

  • Give <placeholder> a try

  • Give a gift

  • I'm in!

  • Install App

  • Install Mobile App

  • Join today

  • Join us

  • Learn more

  • Learn now

  • Learn why

  • Like Page

  • Listen Now

  • Más información

  • Message Page

  • Obtener oferta

  • Obter oferta

  • Open Link

  • Order Now

  • Ouvir agora

  • Pamper <placehodler>

  • Play Game

  • Read now

  • Read reviews

  • Read the blog

  • Read the case study

  • Read the white paper

  • Redeem my voucher

  • Register now

  • Register today

  • Regístrate

  • Request yours today

  • Reserve you spot

  • Reserve your spot now

  • Saiba mais

  • Save Today

  • Save your seat

  • Schedule/Book a <placeholder>

  • See deals

  • See for yourself

  • See how it works

  • See it in action

  • Send Invites

  • Shop Now

  • Shop online

  • Shop today

  • Show price

  • Sign me up now

  • Sign Up

  • Sign up for free

  • Start now

  • Start the <placeholder>

  • Start your free trial

  • Subscribe

  • Take a closer look

  • Try for free

  • Try it today

  • Use App

  • Use Mobile App

  • Ver más

  • View all Products

  • View Demo

  • View Instagram Profile

  • Visit our <placeholder>

  • Watch demo

  • Watch More

  • Watch Video

  • What's App Message

  • Yes, I want <placeholder>

  • Send Message

  • EVENT_RSVP

  • Buy Tickets

  • EVENT RSVP

  • Send Whatsapp Message

  • Watch Now

  • Visit Site

  • See Menu

  • Apply Here

  • Explore

  • Follow

  • Get Started

  • Install

  • Install Now

  • Message

  • Play

  • Play Now

  • Request Time

  • See Menu

  • See More

  • Send Message

  • Swipe Up

  • Visit

  • Visit Store

  • Visit Us

  • Visit Website

  • Watch

Word Count (Applicable to Images & Videos)

• Fine print present on packaging will not be detected for word count.

• T&C present in the asset will not be taken into account for word count.

• Only headline is considered as Key Text.

• It removes punctuation marks and counts the word. "_"/"Underscore" is not removed, it will merge such words into a single word.

• Text height should be greater than 1% of the total asset size for detection.

Early Activity (Applicable to Videos)

• Only applicable to Video Assets.

• Early activity will only be detected if no. of keyframes detected are greater than 1 in the 1st second of the video.

• Low quality videos will be flagged as "No Detection".

• 1st frame of the video will always be keyframe.

Early Introduction (Applicable to Videos)

• Brand Recurrence cannot be detected for audio mentions within a video asset.

• Logo size should not be smaller than 80x80 Pixels else will be flagged as "No Detection"

Face within 5s (Applicable to Videos)

• By default: "Human faces" will only be detected.

Face Close Up (Applicable to Images & Videos)

• Face closeup will not be detected for partial body shots & side profiles.

• Height & width of the Human Face should be greater than 15% of the size of Image.

• Height & width of the Human Face should be greater than 15% of the size of keyframe in Videos.

Brand Recurrence (Applicable to Videos)

• Logo present in the asset should not be smaller than 80x80 Pixels.

• If the logo is cluttered with text/colors, this can lead to drop in accuracy while detection.

• In the transitionary frames, if the frames are cut there is a possibility of No Detection.

Human Interaction (Applicable to Videos)

• No. of detected keyframes in the first 5 seconds should be atleast one.

• Human should be present in any one of the key frames.

• Low Quality images might be flagged as "No Detection".

Language of Text (Applicable to Images & Videos)

• Detects language only in the Ad description or headline fields of ad copies.

• Here are the expanded forms of the respective abbreviations with their related languages -

  • **af**: Afrikaans

  • **als**: Alemannic German

  • **am**: Amharic

  • **an**: Aragonese

  • **ar**: Arabic

  • **arz**: Egyptian Arabic

  • **as**: Assamese

  • **ast**: Asturian

  • **av**: Avaric

  • **az**: Azerbaijani

  • **azb**: South Azerbaijani

  • **ba**: Bashkir

  • **bar**: Bavarian

  • **bcl**: Central Bikol

  • **be**: Belarusian

  • **bg**: Bulgarian

  • **bh**: Bihari

  • **bn**: Bengali

  • **bo**: Tibetan

  • **bpy**: Bishnupriya Manipuri

  • **br**: Breton

  • **bs**: Bosnian

  • **bxr**: Buryat

  • **ca**: Catalan

  • **cbk**: Chavacano

  • **ce**: Chechen

  • **ceb**: Cebuano

  • **ckb**: Central Kurdish (Sorani)

  • **co**: Corsican

  • **cs**: Czech

  • **cv**: Chuvash

  • **cy**: Welsh

  • **da**: Danish

  • **de**: German

  • **diq**: Zazaki

  • **dsb**: Lower Sorbian

  • **dty**: Doteli

  • **dv**: Divehi (Dhivehi/Maldivian)

  • **el**: Greek

  • **eml**: Emilian-Romagnol

  • **en**: English

  • **eo**: Esperanto

  • **es**: Spanish

  • **et**: Estonian

  • **eu**: Basque

  • **fa**: Persian (Farsi)

  • **fi**: Finnish

  • **fr**: French

  • **frr**: North Frisian

  • **fy**: Western Frisian

  • **ga**: Irish

  • **gd**: Scottish Gaelic

  • **gl**: Galician

  • **gn**: Guarani

  • **gom**: Goan Konkani

  • **gu**: Gujarati

  • **gv**: Manx

  • **he**: Hebrew

  • **hi**: Hindi

  • **hif**: Fiji Hindi

  • **hr**: Croatian

  • **hsb**: Upper Sorbian

  • **ht**: Haitian Creole

  • **hu**: Hungarian

  • **hy**: Armenian

  • **ia**: Interlingua

  • **id**: Indonesian

  • **ie**: Interlingue

  • **ilo**: Ilocano

  • **io**: Ido

  • **is**: Icelandic

  • **it**: Italian

  • **ja**: Japanese

  • **jbo**: Lojban

  • **jv**: Javanese

  • **ka**: Georgian

  • **kk**: Kazakh

  • **km**: Khmer

  • **kn**: Kannada

  • **ko**: Korean

  • **krc**: Karachay-Balkar

  • **ku**: Kurdish

  • **kv**: Komi

  • **kw**: Cornish

  • **ky**: Kyrgyz

  • **la**: Latin

  • **lb**: Luxembourgish

  • **lez**: Lezgin

  • **li**: Limburgish

  • **lmo**: Lombard

  • **lo**: Lao

  • **lrc**: Northern Luri

  • **lt**: Lithuanian

  • **lv**: Latvian

  • **mai**: Maithili

  • **mg**: Malagasy

  • **mhr**: Meadow Mari

  • **min**: Minangkabau

  • **mk**: Macedonian

  • **ml**: Malayalam

  • **mn**: Mongolian

  • **mr**: Marathi

  • **mrj**: Hill Mari

  • **ms**: Malay

  • **mt**: Maltese

  • **mwl**: Mirandese

  • **my**: Burmese

  • **myv**: Erzya

  • **mzn**: Mazanderani

  • **nah**: Nahuatl

  • **nap**: Neapolitan

  • **nds**: Low German

  • **ne**: Nepali

  • **new**: Newar (Newari)

  • **nl**: Dutch

  • **nn**: Norwegian Nynorsk

  • **no**: Norwegian Bokmål

  • **oc**: Occitan

  • **or**: Odia (Oriya)

  • **os**: Ossetian

  • **pa**: Punjabi

  • **pam**: Kapampangan

  • **pfl**: Palatine German

  • **pl**: Polish

  • **pms**: Piedmontese

  • **pnb**: Western Punjabi

  • **ps**: Pashto

  • **pt**: Portuguese

  • **qu**: Quechua

  • **rm**: Romansh

  • **ro**: Romanian

  • **ru**: Russian

  • **rue**: Rusyn

  • **sa**: Sanskrit

  • **sah**: Sakha (Yakut)

  • **sc**: Sardinian

  • **scn**: Sicilian

  • **sco**: Scots

  • **sd**: Sindhi

  • **sh**: Serbo-Croatian

  • **si**: Sinhala

  • **sk**: Slovak

  • **sl**: Slovenian

  • **so**: Somali

  • **sq**: Albanian

  • **sr**: Serbian

  • **su**: Sundanese

  • **sv**: Swedish

  • **sw**: Swahili

  • **ta**: Tamil

  • **te**: Telugu

  • **tg**: Tajik

  • **th**: Thai

  • **tk**: Turkmen

  • **tl**: Tagalog

  • **tr**: Turkish

  • **tt**: Tatar

  • **tyv**: Tuvan

  • **ug**: Uyghur

  • **uk**: Ukrainian

  • **ur**: Urdu

  • **uz**: Uzbek

  • **vec**: Venetian

  • **vep**: Vepsian

  • **vi**: Vietnamese

  • **vls**: West Flemish

  • **vo**: Volapük

  • **wa**: Walloon

  • **war**: Waray

  • **wuu**: Wu Chinese

  • **xal**: Kalmyk

  • **xmf**: Mingrelian

  • **yi**: Yiddish

  • **yo**: Yoruba

  • **yue**: Cantonese

  • **zh**: Chinese (Mandarin)

Aspect Ratio (Applicable to Images & Videos)

• These values are fetched from the Metadata directly, failure in grabbing an asset can lead to No Detection.

• Old Ad Variants with very old assets (broken image/video URLs) will not be detected

Human in Asset (Applicable to Images & Videos)

• Sometimes can pick animated characters as well, but by default it will try to classify only humans.

Headline in Asset (Applicable to Images & Videos)

• Should be greater than 4 words.

• Should not contain any Brand Names.

• Should be smaller than 75% of image height.

• Greater than 1% of the image height.

Subtitle Presence (Applicable to Videos)

• Detection of subtitles is possiblie only if present in below 20% of the Key Frame.

• Width of subititles should be greater 25% of the image.

• 1%<x<15% of the keyframe height should be the text height.

• 10% of all ocr content(Detected Text) overlaps with asr content (Metadata).

Language of Text (Applicable to Images & Videos)

• Language of all the text present is detected but only language of the majority text is reflected back

Logo Position (Applicable to Images & Videos)

• Possible detected locations include -

  • Bottom Right

  • Top Right

  • Bottom Left

  • Top Left

  • Center

CTA Position (Applicable to Images & Videos)

• Possible detected locations include -

  • Bottom Right

  • Top Right

  • Bottom Left

  • Top Left

  • Center

Audio Language in the Video (Applicable to Videos)

• Same output as Language of Text widget.

Subtitle Language (Applicable to Videos)

• Output detected language will be same as Language of Text widget.

Urgent Claims

• Only following Text will be flagged identified as True for detection -

  • Limited Time Offer

  • Limited Offers

  • Few Left

  • Limited Availability

  • Act Now

  • Ends Soon

  • Only X Hours Left

  • Only for the first X Customers

  • Only X left in stock

  • Buy Now

  • Act Fast

  • Don’t Miss Out

  • Get X% Off Today Only

  • Hurry

  • Rush

  • Now

  • Today

  • Flash Sale

Miscellaneous

• Size of the media asset should be less than 20mb for our engine.
  Video assets whose keyframes don't contain the elements for detection will be flagged as no Detection.