How does AI Creative Insights Work?
Updated
What AI-Powered insights do and how it works
In the Ads Reporting Dashboard, you can view the breakdown of how different elements in your ad creatives (eg. CTA, Copy, Headers, etc.) are performing. You can also see which element has performed well overall and focus on creating ad creatives and campaigns using these elements, which generates a greater ROI.
There are around 19 elements defined by Sprinklr which will be monitored for their performance. The creative insights have been subdivided into three categories for more clarity. These are -
Creative Elements: This category monitors the performance of individual elements in the creative. It displays the performance breakdown by the aspect ratio, video length, call to action, video optimised for sound off, text on asset and prominent color. This data helps in improving the creative by providing in-depth performance data for each elements.
Emotional Appeal: This category focuses on monitoring how well the creative can connect with the audience emotionally.
Brand Consistency: Brand consistency focuses on monitoring how well the creative carries your brand identity. Does it have your logo? Is it aligned with your brand image and identity? Branding is an important aspect of advertising when you are trying to establish yourself in the market, and this category helps you maintain brand consistency in your creatives.
