How to Choose Ad Placements in Ads Composer

Updated 

While composing a campaign, Sprinklr provides you with an option to add multiple placement variations for your target audiences instead of having to add the placement individually. This will create a duplicate of your ad sets for each placement variation.

For instance, if you have two target audiences and create two placement variations, it will create a total of four Ad Sets.

To Add Placement Variations for All Ad Sets

  1. Click the New Tab icon Screen Shot 2017-09-25 at 1.52.25 PM.png and select Ads Composer under Campaign Creation within Sprinklr Marketing (Ads).

  2. Enter the Campaign Details and select the Targeting for your campaign. For more information, see About the Ads Composer.

  3. In the Budget & Schedule section, click Add Placement Variation under Enter the Placements details for all Ad Sets. 
    Clicking Add Placement Variation for multiple Ad Sets in Sprinklr Advertising Ads Composer

  4. On the Add Placement Variations pop-up window, click Add Placement Variation to add multiple placement variations for your Ad Sets. You can either select Automatic Placements or Edit Placements for different variations.
    Adding multiple placement variations in Add Placement Variation pop-up window

  5. Click Create Variations in the bottom right corner of the pop-up window to create duplicates of your ad sets for each placement variation.

To Add Placement Variations for Individual Ad Sets

  1. Click the New Tab icon Screen Shot 2017-09-25 at 1.52.25 PM.png and select Ads Composer under Campaign Creation within Sprinklr Marketing (Ads).

  2. Enter the Campaign Details and select the Targeting for your campaign. For more information, see About the Ads Composer.

  3. In the Budget & Schedule section, check the box alongside Configure all Ad Sets individually.

  4. Click on a particular Ad Set to which you want to add placement variations from the left-hand pane.

  5. In the right-hand pane, scroll down to Set the Placements details and click Add Placement Variation.
    Clicking Add Placement Variations for individual Ad Sets in Sprinklr Advertising Ads Composer

  6. On the Add Placement Variations pop-up window, click Add Placement Variation to add multiple placement variations for your Ad Sets. You can either select Automatic Placements or Edit Placements for different variations.

  7. Click Create Variations in the bottom right corner of the pop-up window to create duplicates of your ad sets for each placement variation.
    You can view the Ad Sets with the applied placement variations in the left-hand pane. Similar audiences with different placement variations will have the same color-coded ad sets.

Color-coded Ad Sets of similar target audiences with different Placement Variations

Note

  • After creating the placement variations for all your Ad Sets at once or individually, you will only be able to see the unique audiences in the Target Audience window.

  • If you add the placement variations from Configure all Ad Sets individually window and switch to the common Budget & Schedule window, then

    • All placement variation configuration will be lost.

    • The configuration present in the first Ad Set will be applied to all Ad Sets.

    • The number of audiences in the Target Audience window will be equal to the number of ad sets created with the placement variations.

  • After applying the placement variations, if you add another audience from the Target Audience section, then

    • It will create 1 Ad Set if you have switched to Configure all Ad Sets individually.

    • It will create 2 Ad Sets if you're still on the common Budget & Schedule window.