How to Compose Ads Campaigns from Ads Manager Pivot

Updated 

Compose campaigns from Ads Manager Pivot

FOLDER STRUCTURE

As per the doc

TAGS: Ads Pivot, Ads Manager

SUMMARY

This article will cover the advanced Build From Table capability which is a powerful tool that allows you to build iterations of Ad Sets and Ads by selecting components/assets from the Ads Pivot Table. You can select the best-performing audience or creatives and create new Campaigns/Ad Sets/Ads within minutes.

Compose campaigns from ads manager pivot

  1. Click the New Tab icon Space Add New Tab IconUnder the Sprinklr Marketing (Ads) tab, click Ads Manager Pivot within Analyze.

  2. On the Ads Manager Pivot window, check the box alongside a Campaign, Ad Set, or Ad Variant using which you want to compose your campaign.

  3. From the Edit panel at the bottom of the Pivot Table, click Compose Campaign. You can now continue to select multiple Campaigns, Ad Sets, and/or Ads from your Pivot Table to your selection. 

Note

The Compose Campaign option is not supported for entities belonging to different channels.

Select Ad Entities to compose a Campaign

4. A Compose with X Assets option will now be available in the bottom-right corner of the Pivot Table along with the count of assets added to compose. Click Compose with X Assets.

5. On the Compose Campaign window, provide the necessary details for your campaign. For more information, see Compose Campaign — Field Description.

Note

You can manually deselect entities from your campaign by checking the box alongside the Ad Set(s) or Ad Variant(s) and clicking Remove Items from the bottom-left corner of the window.



Tip 

If you feel like you would like to select additional entities, close the Compose Campaign window from the top-right corner and select the desired entity from the Pivot Table.

Once you have selected the entity, follow steps 3 and 4 again.

6.

7. Click the Clone icon Space_Icon_Clone.png alongside each entity to make a duplicate of the Campaign, Ad Set, or Ad.
Clone Ad Entity in Ad Builder

8. Once you have provided the campaign details, click Proceed to Compose in the bottom-right corner.

A copy of each Ad Set and Ad Variant will be created. For example, if you have selected 5 Ad Sets and 2 Ad Variants, then each Ad Set will have 2 Ad Variants under that campaign.

Note

Clicking Discard Changes in the bottom-right corner will close the Compose Campaign window and remove any selections made.

9. The Edit pane will open up to the right where you can further compose your campaign.

Only the middle section of the Edit pane will open by default. You can expand this pane by clicking one of the following icons from the top of the Edit window:

Expand Edit Pane in Hyperspace

Expand Campaign Structure Pane

Click to expand the pane housing the different campaign levels.

Expand Preview Pane in Hyperspace

Expand Preview/Summary Pane

Click to expand the preview or summary pane of the campaign.

Hyperspace Collape Edit Pane

Minimize Edit Pane

Click to minimize the Edit pane. This will save all the changes locally and the pane will remain as it is even if you switch between tabs or change browsers.

Ads Manager Pivot Edit Pane to Compose Campaign

10. Navigate across different levels to provide the ad entity details. To access more actions, refer to View and Edit Pane Details.

11. Once you have provided the campaign details, click Review Changes in the bottom-right corner of the Edit pane.

12. On the Review Changes window, you can glance over the details of your campaign. Click Apply Changes in the bottom-right corner to publish your campaign.

Caveats

Term

Caveat

Cross Channel Entities

Cross channel entities are not supported. All the values need to be of the same channel.

Compose from Table

Supported Entities

For cross objective/ad accounts, all invalid values will be removed automatically.

Reuse Post Channel IDs

If reusing Post Channel Id is possible, like in the case of Facebook/Twitter, it will be reused. For all other posts, the Channel Ids will be removed. Even though the Creative Id/Channel Id cannot be reused, we will still generate the creative details.

Cross Accounts/Cross Objectives

Using Facebook cross-accounts for instance, if Page Sharing is possible, then the Channel Id will be kept. For others, where cross-accounts are not supported, the Channel Ids will be removed. The same is also applicable for cases of cross-objectives.


Compose Campaign — Field Description

Terms

Description

Create an Ad Campaign using Campaigns from Pivot Table

Campaign Configuration

Ad Account

The ad account will be pre-selected based on the selected campaign from the Pivot Table.

You can configure a particular Campaign, Ad Set, and/or Ad combination but push it in different ad accounts from this drop-down. 

Ad Objective

The ad objective will be pre-selected based on the selected campaign from the Pivot Table. 

You can push certain creative and audience combinations in a particular campaign but change the objective from this drop-down menu.

Select Ad Account and Objective for composing Campaign

Create an Ad Campaign using Ad Sets/Ad Variants from Pivot Table

Create an Ad Campaign

Create New Campaign - Select to create a new campaign from scratch.

Select Ad Account

Select the Ad Account using which you want to create your campaign.

Select Objective

Select the goal or objective of your ad campaign.

Add to Existing Campaign - Select an existing campaign to add new Ad Sets and/or Ads.

Select Campaign

Select one or more existing campaigns to add your Ad Sets and Ad Variants.

Campaign Configurations

Possible Campaign Configurations (Create New Campaign)

Ad Account

This will reflect the ad account selected in the Create New Campaign section. You can change the selected ad account from this drop-down.

Objective

This will reflect the objective selected in the Create New Campaign section. You can change the selected objective from this drop-down.

Create New Campaign

Possible Campaign Configurations (Add to Existing Campaign)

Campaign Configuration View

Depending on Ad Set(s) and Ad Variant(s) selected, you will see the combinations of Ad Set(s) and Ad Variant(s) that will be created.




Add to Existing Campaigns

Video: https://help.sprinklr.com/articles/video-guides/compose-from-pivot-table-video-overview/613765a25f2e7c0c9ed36be3