Advocacy has taken a new dimension with the introduction of Channel Level Gamification. It is not just about advocates sharing content, but also about how their networks respond to it. By recognizing and rewarding these interactions, we are taking social advocacy to new heights. 

What is Channel Level Gamification? 

Channel Level Gamification is an innovative approach where advocates are not just rewarded for sharing posts, but also for the engagement those posts garner on their social channels. It goes beyond the simple act of sharing – it is about fostering genuine interactions and seeing tangible results from advocacy efforts. 

Setting Up Channel Level Gamification 

Getting started with this feature is straightforward: 

• Choose the Engagement Metrics: Points can be assigned to various engagement metrics from different channels, such as: 

  • LinkedIn Like 

  • Twitter Like 

  • Twitter Share 

  • LinkedIn Comment 

• Allocate Points: Assign a specific number of points for each action. For instance, a LinkedIn Like might fetch 5 points, while a LinkedIn Comment could earn 10 points. 

• Track & Reward: The platform will automatically track these metrics and award points to advocates based on their connections' actions. 

Use Cases and Benefits 

At its core, Channel Level Gamification aims to capitalize on the organic reach of advocates. For instance, while previously advocates earned points for their actions such as liking or sharing, now they can accumulate more points when their connections engage with their shared posts. 

This model presents several advantages: 

• Extended Reach: Advocates are motivated to share content that resonates, knowing they will earn points for their network's engagement. 

• Recognition of Influence: Advocates with larger and more active networks become evident, distinguishing them as potential influencers. 

• Enhanced Engagement: It is not just about quantity but quality. Content that drives interactions is more valuable, making it a win-win for both advocates and the organization. 

The Strategic Importance for Admins 

For program admins, Channel Level Gamification provides a goldmine of insights. By monitoring the points and engagement, they can: 

• Identify Influencers: Recognize which advocates have a massive following and high engagement rate on social media. 

• Tailor Content Strategy: Create special posts or campaigns targeting these influencers, ensuring content is tailored for maximum impact. 

• Incentivize Further: Design separate leaderboards and contests for these high-impact advocates. Even curate unique rewards to motivate them further. 

• Enhance Program Impact: Overall, by understanding who the key players are and how content is being received, admins can make strategic decisions to elevate the entire advocacy program.  

Conclusion 

Channel Level Gamification is not just a feature – it is a paradigm shift in how we view social advocacy. By rewarding not just sharing but genuine engagement, we are moving towards a more integrated, holistic view of what advocacy can achieve. As networks grow and social dynamics evolve, its time advocacy programs leveraged these changes for maximum impact.