FAQs

Updated 

6 months ago

Google has announced that they will be discontinuing Google Business Messages on July 31, 2024. To know more about, please refer to the GBM Article.

For queries related to Google Business Profile chat, please visit this article.

Here are some of the important actions that you need to be aware of:

1. You can inform your users about the unavailability of the messaging channel after July 15, 2024 by adding or modifying the welcome message. For example -

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Hi, We would like to inform you that we will sunset Google Business Messages on July 31st 2024. We understand that this change might impact your current operations, and we are here to assist you through this transition. Our team is dedicated to providing you with the support and resources you need during this period.Thank you for your understanding and cooperation.

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2. It's important to remove your brand-managed entry point, or replace it with a different messaging option by July 15, 2024. This ensures easy communication with the users.

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Yes. You'll continue to receive messages on GBM until July 15, 2024. After that, you'll have 30 days to either close or open message threads or move them to your new chat service. Ensure to let users know about the change and how to reach you with your new messaging service. You won't receive any new messages after July 1, 2024.

If for any reason, you can't close out the conversation before July 31, 2024, then we suggest you redirect your users to your alternative communication channels. If applicable, you can link your social media profiles and add website / phone number information to your Google Business profile to inform users of alternative channels.

Unfortunately, because of the product deprecation, we will stop new partner registrations after May 22, 2024.

GBM API endpoints will start to return errors after July 31, 2024. Partner console access for existing GBM partners will also be revoked after July 31, 2024.

GBM will stop new agent verifications and new location verifications after May 22, 2024. You can't use the partner console or the APIs to verify new agents or new locations.

No. GBM will stop new agent launches and new location launches after May 22, 2024. You can't use the partner console or the APIs to launch new agents or new locations.

You can unlaunch your agents using console and API on or before July 31, 2024.

You can't view your GBM agent metrics after July 15, 2024.

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