LINE Messenger is one of the most widely used apps in nations including Japan, Taiwan, and Thailand, with 194 million users worldwide. 68% of the population of Japan, which has 86 million monthly active users, lives there.

LINE Messenger allows businesses to access clients with in-app advertisements, in contrast to other well-known messaging applications that continue to be ad-averse. This makes it very alluring to businesses looking to boost lead generation and sales through advertising.

Here are a few reasons why a company should consider LINE ads, even if LINE Messenger is one of the few chat apps that permits adverts on its platform.

Huge User Base and High Engagement Rate

LINE has 86 million monthly active users in Japan, 21 million in Taiwan, and 47 million in Thailand. With 2,500M views each month, LINE messenger also has a sizable user base and excellent user engagement.

Meets all Business Goals

LINE advertising benefit businesses in a variety of ways, from generating brand awareness to turning leads into actual customers. Here is how companies can use LINE ads to meet these objectives.

• Brand awareness: Businesses can employ banner and video advertising to drive consumers to their websites and provide additional information about their goods and services. Expanding the user base of brands by encouraging users to add them to their buddy lists through LINE advertising.

• Improves engagement and sales: By empowering interested users to take action, like placing an order, businesses may increase sales via LINE advertisements. Additionally, companies can gather user information and retarget customers who have already clicked a CTA or made a purchase.

• Serves all target segments: Businesses may use LINE advertisements to target customers based on factors like location, operating system, gender, age, and interests (by province, region, and district). Moreover, users' data such device IDs, phone numbers, and email addresses can be used to target specific customers. Also, companies can develop lookalike audiences using the information about their current clients.