Nextdoor Advertising is a paid social advertising platform that allows businesses to target local audiences in their area. Nextdoor is a private social network for neighborhoods that connects people with their neighbors, local businesses, and community organizations. Local companies who want to reach potential clients in their region will find the platform a terrific alternative because it allows them to advertise to particular areas or ZIP codes.

Nextdoor is particularly effective for local businesses and local events. Nextdoor users are motivated to support local businesses, with 88% frequenting a local business at least once weekly. Additionally, Nextdoor users make 90% of their purchases within 15 miles of their work or home, making it an ideal platform for businesses with a local storefront.

Nextdoor offers cost-per-click (CPC) and cost-per-impression (CPM) bidding options, allowing businesses to pay only when someone clicks on their ad, or it is displayed to a user.

Nextdoor has three placements: Newsfeed, Finds, and Right Rail. The Newsfeed placement is the most effective, and most advertisers opt to use this. However, depending on your objective, the Finds and Right Rail placements could also be good for brand awareness initiatives.

Finally, it can be an effective platform for local businesses and local events. If you have a business with a strong localization component or want to be seen in the community more, then Nextdoor is definitely worth considering.