Pinterest helps people discover new ideas, plan, and shop. As a visual search and discovery platform, it enables users to find inspiration, curate ideas, and shop for products—all within a positive, engaging online space. With Pinterest ads, you can connect with your audience at every stage of the consumer journey.

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Why Advertise on Pinterest?

Pinterest provides flexible solutions tailored to any business or goal.

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• Engaged Audience: Pinterest inspires users, aligning with their mindset of discovery and exploration. This creates an opportunity for brands to showcase products at all stages of the consumer journey, whether users are browsing, searching, or ready to take action.

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• Creative Ad Formats: Pinterest offers various eye-catching and flexible formats that suit different assets and goals. These formats unlock new ways to tell your brand's story and showcase products.

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• E-Commerce Integration: Pinterest allows businesses to integrate their online stores directly with the platform. Features like “Product Pins” make it easy for users to click on ads and immediately purchase products, driving conversions without leaving Pinterest.

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• Shoppable Pins and Catalogs: Pinterest's shoppable pins display real-time pricing and availability, enabling users to purchase products directly from the platform. You can also upload catalogs to create dynamic retargeting campaigns that show personalized product recommendations based on users' interests and behaviors.

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Type of Pinterest Ads

Pinterest Ads provides a range of eye-catching and flexible ad formats, including:

• Carousel: Display multiple images in a single ad to highlight different products, features, or tell a story in chapters.

• Collections: Curate a combination of images and video in one ad unit, helping people explore and shop more from your brand.

• Idea: Present ideas in action with immersive multimedia assets and encourage users to take the next step.

• Image: Capture attention with a single image that represents your brand or products. A simple, effective option.

• Premiere Spotlight: Maximize impact with premium takeover video placements in high-traffic areas of Pinterest.

• Quiz: Boost engagement with interactive content that provides personalized results for quiz-takers.

• Showcase: This interactive format holds multiple cards and links, making it easy for shoppers to move from discovery to action.

• Video: Use motion to grab attention and deepen engagement. Choose from standard or max-width formats.
  

  

Pinterest advertising offers a unique opportunity for businesses to reach a highly engaged and inspired audience. With its visual-first approach, flexible ad formats, and e-commerce integration, Pinterest provides a powerful platform for brands to connect with consumers throughout their entire journey—from discovery to purchase.

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By leveraging Pinterest’s tools like shoppable pins, dynamic retargeting, and immersive multimedia formats, businesses can create impactful ads that resonate with users and encourage deeper engagement. With its creative potential and powerful targeting capabilities, Pinterest offers the flexibility and resources to help your business thrive in today’s competitive digital landscape.

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Through Pinterest Ads in Sprinklr, you can advertise to a highly engaged and active audience. To learn more, click Ads Composer.

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Pinterest Business Help - https://business.pinterest.com/en-in/advertise/​