Advertise on Snapchat and reach a wider group of young audiences.

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Snapchat is a photo and video messaging app that allows users to send and receive short-lived messages, called snaps, that disappear after they are viewed. Snapchat Ads is a type of mobile advertising platform offered by the popular social media app Snapchat.

With Snapchat Ads, advertisers can create and promote ads to a highly engaged audience of Snapchat users.

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Why choose to advertise on Snapchat?

There are several reasons why you might consider advertising on Snapchat:

1. Younger audience: Snapchat has a predominantly young audience, with around 75% of users aged 18-34. If your target demographic is in this age range, advertising on Snapchat can be a great way to reach them.

2. Engaged audience: Snapchat users are highly engaged with the platform, spending an average of 30 minutes per day on the app. This means that your ads are more likely to be seen and engaged with by users.

3. Creative ad formats: Snapchat offers a range of creative ad formats, such as Filters, Lenses, and Story Ads, which can help your ads stand out and engage users in a unique way.

4. Advanced targeting options: Snapchat allows you to target users based on a range of demographics, interests, and behaviors, as well as offering advanced targeting options like Lookalike Audiences and Custom Audiences. This can help you reach the right people with your ads and maximize your return on investment.

5. Brand awareness: Snapchat is a popular and trendy platform, and advertising on it can help raise awareness of your brand among younger audiences who may not be as familiar with your brand or products.

Overall, advertising on Snapchat can be a great way to reach a young, engaged audience with creative ad formats and advanced targeting options. However, it's important to consider whether your target demographic is active on the platform and whether your brand and products align with Snapchat's aesthetic and tone.

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Type of Snapchat Ads

Snapchat Ads offers a variety of ad formats to choose from, including:

• Snap Ads: Snap Ads are full-screen, vertical video ads that appear between Snapchat stories. They can be up to 10 seconds in length and include a swipe-up call-to-action that directs users to a website, app, or longer video.

• Commercial Ads: Commercials are non-skippable for six-seconds but can be up to three minutes long. These ads appear within Snap’s curated content.

• Collection Ads: Collection Ads are a shoppable ad format that allow advertisers to feature multiple products in a single ad. Users can swipe up on the ad to view more products or click through to make a purchase.

• Story Ads: Story Ads are a full-screen ad format that appear in the Discover section of Snapchat. They can be up to 20 seconds in length and can include multiple snaps that users can swipe through.

• Augmented Reality (AR) Lenses: AR Lenses are interactive ads that use Snapchat's AR technology to allow users to try on products or experience branded content in real-time. These ads can be a fun and engaging way for advertisers to showcase their products or brand in a unique way.

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Snapchat advertising can be a cost-effective way to reach a younger audience, as the platform is popular among teenagers and young adults. However, it can also be a competitive advertising space, as many brands are vying for attention on the platform.

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Overall, Snapchat Ads is a powerful advertising platform that provides advertisers with a variety of creative ad formats and targeting options to reach a highly engaged audience of Snapchat users.

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Through Snapchat Ads in Sprinklr, you can advertise to an audience of 186 million daily active Snapchatters, allowing your brand to reach a highly engaged and active audience. To learn more, click Ads Composer.

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Snapchat Business Help - https://forbusiness.snapchat.com/