What is Adobe Analytics

Adobe Analytics (SiteCatalyst) allows you to see which posts are driving traffic to their website and use the data to gauge the effectiveness of marketing campaigns. However, accurate reporting requires that outbound posts be consistently tagged with the parameters for SiteCatalyst to track. Making sure that each appendment uses the correct taxonomy is not only time-consuming but can be extremely difficult to manage among larger teams.

Sprinklr can integrate with Adobe Analytics to streamline both the process of appending tracking codes and analyzing the data tracked.

Adobe Analytics Hierarchy

Reporting Suites: Adobe uses the concept of report suites to group/organize the data collected from different website(s)/app(s). An organization can have many report suites, each containing different data sets.