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What is AppsFlyer? 

Appsflyer allows you to promote your apps and reach larger audiences in markets where Google Play Store is not available.AppsFlyer supports attribution in the context of third-party app stores as follows: IMEI or Android ID: The SDK doesn't automatically collect the IMEI or Android ID. We have integrated the AppsFlyer Data Locker within Sprinklr to empower marketers to maximize the return on their marketing investments. It provides independent measurement solutions and innovative tools to grow and protect your business.

What is a Cohort?

A cohort is a collection of unique users that installed your app within your selected timeframe and fit the criteria you have defined with filters. They must also have had your app installed for at least the amount of time in whatever period you are looking at:

• Period refers to the day post-attribution, where period 0 is the attribution day. For example, a user installs the app on January 1st. This is the attribution day

• A purchase made on period 0 means it was made on January 1st

• A purchase made on period 3 means it was made on January 4th

• Similarly, if you install the app on the 11th of January, this will be period 0. However, a purchase made on 14th January would be period 3

Benefits of Appsflyer Integration in Sprinklr

• ​With Sprinklr’s integration with AppsFlyer, you are able to view your AppsFlyer install, in-app event metrics, and dimensions within Sprinklr alongside your social performance metrics

• Advertisers are able to view this data in Sprinklr Ads Manager and Ads Reporting as well. You can also optimize your social campaigns using this data with Sprinklr’s Smart Budget Allocation tool and Rule Engine

• Sprinklr’s integration with AppsFlyer is unidirectional i.e. only we receive data from AppsFlyer. No data from Sprinklr or social data is transferred back to AppsFlyer

Benefits of Appsflyer Cohort Integration in Sprinklr

• Fetch and leverage Cohorts API data to monitor how effectively your ads are working, and optimize them accordingly

• Sprinklr Marketing (Ads) has integrated the AppsFlyer Cohorts API to provide advertisers with a programmatic way to fetch cohort data. The cohort data helps advertisers track users and analyze how their behavior changes over time

• Appsflyer’s data will be associated with a social ad id enabling you to determine the effectiveness of your ads and social campaigns and optimize accordingly. You will also be able to create audience segments from app user data to target via your social campaigns

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