About the Google Analytics 4 Ads Integration
Updated
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.
Google Analytics 4 Integration allows you to track key Google Analytics 4 metrics and apply custom campaign parameters that can help you improve your marketing and campaign performance across different channels. In addition, this integration lets you analyze customer journeys and behavior in various segments and build comprehensive reporting based on each customer interaction.
What is Google Analytics 4?
Google Analytics (GA) has been the go-to tool for tracking website analytics since its launch in 2005. Over the years, GA has evolved to keep up with changing trends in online behavior and the emergence of new technologies. One of the most significant changes to GA has been the release of Google Analytics 4 (GA4), which is designed to address some of the limitations of GA and provide more comprehensive tracking capabilities.
GA4 is designed to track both websites and mobile apps in the same Application, whereas earlier UA was required for Website and Firebase was required for Mobile (App) Tracking.
Universal Analytics - Website Tracking
Firebase - Mobile Tracking
Google Analytics 4 - Website + Mobile Tracking
Google Analytics 4 Hierarchy
Terms | Description |
Account | · In Google Analytics 4, an account is the topmost level of the hierarchy and the access point to Analytics. |
Property | Properties are the containers for your reports based on the data you collect from your apps and sites A Google Analytics 4 property represents an app and/or website. |
Data Stream | · Each Google Analytics 4 property can have up to 50 data streams (any combination of app and web data streams, including a limit of 30 app data streams).
· A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics.
· When you create a data stream, Analytics generates a snippet of code that you add to your app or site to collect that data. Data is collected from the time you add the code, and that data forms the basis of your reports.
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Persona and use cases
Persona | Use Cases |
Ads Insights Analyst, and Ads Media Practitioner. | Integrating Google Analytics 4 with Sprinklr eliminates much of the tedious work of comparing web and app performance to social engagement, making the process of attributing web performance to social engagement seamless. · Automated and hassle-free workflow of creating and appending the required trackers to the Website URLs by using Web Analytics. · Optimize and maximize the Efforts on social ads using Strategy Group to effectively guide more traffic to the websites. · Connect the impact of outbound social messages to web marketing efforts by attributing web data to your Outbound Post. · Create insightful marketing reports by building Widgets with your Google Analytics 4 and Social Account data.
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Enablement note: · To learn more about enabling this feature in your environment, please work with your Success Manager. · Once Google Analytics is integrated into Sprinklr, the data will automatically be fetched within ~2 hours (Sprinklr fetches 13 months of data at once). |