About the MOAT Ads Integration

Updated 

What is Moat

MOAT is a digital ad analytics tool that goes way beyond informing you about click-through rates and impressions. It digs deeper to give you advanced insights that will help you fine-tune your advertising campaigns for optimal reach. It helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement.

You can integrate your MOAT account to receive your analytics data in Sprinklr. This is a one-way direct API integration, and analytics data will only be received from your MOAT account into Sprinklr Ads Reporting.

Benfits of Moat Integration in Sprinklr

Moat Integration helps you to report and optimize Moat Metrics within Ads Manager, Ads Reporting and Strategy Group. You can analyze your Moat metrics along with performance and analytics data from different channels and build a comprehensive report. Also optimize your Ad Entities using Moat Metrics through Strategy Group.

Availability

Enablement note:

  • To learn more about enabling this feature in your environment, please work with your Success Manager.

  • Once Moat is integrated into Sprinklr, the data will automatically be fetched within ~24 hours.