X Advertising is a type of digital advertising platform offered by the popular social media site X. With X Advertising, advertisers can create and promote ads to a targeted audience of X users.

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X Ad Formats

X Advertising offers a variety of ad formats to choose from, including:

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Promoted Ads: Promoted Tweets are normal tweets that are promoted to a targeted audience. Advertisers can use Promoted Tweets to increase their visibility, promote a specific product or service, or drive traffic to their website.

Promoted Ads can support a variety of media formats through the following sub-categories:

• Image Ads allow you to showcase your product or service with a single photo.

• Video Ads help bring products to life and drive people to a website, app, or simply to engage with your brand’s message.

• Carousel Ads give advertisers up to six horizontally-swipeable images or videos to showcase multiple products or promotions. 

• Moment Ads allow you to create, curate and promote a collection of Tweets to tell an immersive story that goes beyond 280 characters.

• Text Ads: With all the elements of a standard Tweet, these simple and native Text Ads feel like the rest of X content and allow you to expand the reach of your Tweets beyond your followers to your desired target audience.

Follower Ads: The Follower Ads format is designed to increase visibility and can be used to promote an account to a targeted audience to build awareness and attract new followers.

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X Amplify: X Amplify allows advertisers to align their ads with premium video content from the most relevant publishers. Amplify offerings are broken out into two ad formats:

• Amplify Pre-roll allows advertisers to select the content categories of the videos that their video ad will be served on from 15+ categories, including select Curated Categories in markets where they're available.

• Amplify Sponsorships give advertisers a 1:1 pairing with a single publisher during a moment of their choice and Tweet-level control for the duration of the campaign. Please note that Amplify Sponsorships are not available to self-serve advertisers at this time.

X Takeover: X's Takeover products are the most premium, mass-reach placements that drive results across the funnel by taking over the Timeline and Explore tabs. They give brands exclusive ownership of X’s premium real estate across desktop and mobile, allowing you to maximize reach and drive lifts across the funnel. Takeover placements are offered as:

• Timeline Takeover puts brands at the top of the conversation as the first ad of the day. People come to X to discover what’s happening, and with Timeline Takeover, your ad is the first ad when someone opens X.

• Trend Takeover / Trend Takeover+ puts ads alongside what's trending, placing messages where the conversation starts on the Explore tab. Trend Takeover+ adds an additional immersive video creative element.

Promoted Trends: Promoted Trends are hashtags that are promoted to a targeted audience. Advertisers can use Promoted Trends to increase their visibility and promote a specific event or campaign.

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Dynamic Product Ads: Dynamic Product Ads on X allows advertisers to deliver the most relevant product to the right customer at the right time. 

• With DPA Retargeting, advertisers can serve ads to targeted consumers,  featuring products they have engaged with (e.g. added to their shopping cart) on the advertiser’s website but haven’t yet purchased. 

• With DPA Prospecting, advertisers can acquire new customers who haven’t visited their website via ads featuring products from your catalog that are most relevant to them.

Combined with X’s Web Conversions products, Dynamic Product Ads can help advertisers improve Cost Per Purchase and return on ads spend (ROAS) on X.

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Collection Ads: Collection Ads are a new way to browse, story tell, and purchase on X. In a Collection Ad, advertisers can showcase a collection of product images through a primary hero image and smaller thumbnail visuals below.

• Single view experience: With Collection Ads, consumers no longer have to swipe through individual cards as they would with Carousel Ads. All product features are displayed within a single view.

• Customizable destinations: Advertisers have multi-destination functionality with Collection Ads, allowing them greater flexibility to link to unique product destinations and landing pages.

• Creative flexibility: With more creative space within Collection Ads, advertisers can highlight up to 6 unique products, services, or promotions.

​X Live: X Live enables advertisers to broadcast their biggest moments to the world and allow audiences to join in real-time. From product launches and conferences to watch parties and fashion shows, X Live helps brands maximize their best livestream content and drive conversation with the audiences that matter. 

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Advantages

X Advertising also offers a variety of targeting options to help advertisers reach their desired audience, including demographics, interests, behaviors, and keywords. Advertisers can also use tailored audiences, which allow them to target users who have interacted with their brand on X or on their website.

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Reporting

X Advertising also provides advertisers with a variety of measurement and analytics tools to help them optimize their ad campaigns and track their performance.

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Overall, X Advertising is a powerful advertising platform that provides advertisers with a variety of creative ad formats and targeting options to reach a targeted audience of X users.